Social Media

And the final speaker in this session at the AANZCA 2025 conference is my QUT colleague Nguyen Do Doan Hanh, whose focus is on reinterpreting masculinities through a Vietnamese virtual influencer. Virtual influencers are stylised social media figures existing across multiple social media platforms; they are artificially created and represent various agents.

Such figures have commercial potential, are aesthetically constructed, and navigate various environmental and ethical concerns about influencer culture; they are often hyper-feminised and embedded in patriarchal, cultural gender roles. In Vietnam, such roles are affected by a range of historical influences from Asian and western cultures.

Vietnamese virtual …

The final (!) session at the AANZCA 2025 conference is on conspiracy theories, and starts with my great QUT colleague Kate FitzGerald, presenting her work on the conspiratorial canon. Her focus on the knowledge production processes of conspiracy theorists, and ‘conspiracy theory’ here means an effort to explain events or practices by references to the supposed machinations of powerful people who work to conceal their role. Most people in the Anglosphere have been found to believe in at least one conspiracy theory.

How do conspiracy theorists create knowledge, then? There is a link here to concepts such as participatory disinformation …

The next speaker in this panel at the AANZCA 2025 conference is my QUT colleague Dan Angus, focussing especially on political advertising during the 2025 Australian federal election. This work is also supported by the ARC Centre of Excellence for Automated Decision-Making and Society. Computational advertising is ephemeral and targeted, individually personalised to the social media user; it is difficult to study these processes at scale. While platforms purport to provide some ad transparency libraries, these are limited, and can be enhanced through other approaches.

Some such approaches include data donations via browser plugins that capture the ads encountered by …

The second panel at the AANZCA 2025 conference today is on digital campaigning in the 2025 Australian federal election, and starts with my QUT colleague Sam Vilkins presenting our attempts to track social media activities throughout the election. For this we focussed on the period from the issue of election writs to the day before the election itself.

Tracking digital campaigning has become a great deal more difficult, in part due to the changes to the overall social media landscape with the enxittification of Twitter and the aging of Facebook, as well as the rise of various other alternative platforms …

The third presenter in this session at the AANZCA 2025 conference is Ciaran Ryan, whose focus is on the populist 2022 Convoy to Canberra, which promoted anti-vaccine and anti-lockdown sentiments during the COVID-19 pandemic. Its themes included moralised delegitimisation and affective responses.

This can be described as promoting destructive polarisation on COVID-19 themes: it dehumanised, demeaned, and insulted its opponents. Opponents were seen as existential threats, using hypermoralised language that positioned the contest as a battle between good and evil. This also means that legitimate concerns are ignored, and even in-group members who seek some degree of engagement and consensus …

The third speaker in this panel at the AANZCA 2025 conference is Ashleigh Haw, who shifts our focus to the qualitative aspects of encountering and engaging with mis- and disinformation during the 2025 Australian federal election. Participants here were 35 voting-age residents of the Deakin, Dickson, Gilmore, and Werriwa electorates who had also participated in the survey and diary components of the research project. These were interviewed for the project, exploring their information resilience, civic reasoning, and critical media literacy.

This enabled the researchers to further explore the reasons that participants had for identifying certain content as mis- and disinformation …

The next speaker in this panel at the AANZCA 2025 conference is Jee Young Lee, whose focus is on a content analysis of mis- and disinformation examples from the 2025 Australian federal election. Australian voters remain highly concerned about such problematic information, but fewer than one third of voters actively engage in fact-checking themselves; they rely instead on their gut feeling about the veracity of information rather than on concrete evidence of its truthfulness.

In that light: what do audiences regard as mis- and disinformation; how do determine this, and what do they do? This project used a digital diary …

My final session for today at the AANZCA 2025 conference is a panel on mis- and disinformation in the 2025 Australian federal election, and starts with Kieran McGuinness, whose focus is on a survey of Australian adults during May and June 2025, conducted on behalf of the project by YouGov.

Respondents were asked about their access to and understanding of news during the election, Mainstream news, face-to-face discussions, political ads, and social media were the most prominent sources. Amongst social media users, mainstream news brands, politicians and parties, ordinary people, individual journalists, and alternative voices on YouTube were most prominent …

The second speakers in this session at the AANZCA 2025 conference are Luke Heemsbergen and Fan Yang, whose focus is on disinformation as a vibe: there is increasing evidence that regulating and combatting disinformation by addressing their factuality is ineffective, since its central effect is to spread a general sense of distrust in government and other authoritative actors, and since disinformation spreaders tend to continue to share such content even in full knowledge that it is incorrect.

Australia still needs more critical disinformation research: this study in particular focusses on Chinese-speaking Australians who encountered disinformation on platforms such as WeChat …

The post-lunch session at the AANZCA 2025 conference is on mis- and disinformation, and starts with Tauel Harper, whose focus is especially on the role of public service media in combatting such problematic information. Disinformation is a serious threat to democracy in Australia and elsewhere, of course; its impact on the public sphere is deeply concerning, especially since the role of the public sphere is to regulate claims to truth.

The experience of the COVID-19 pandemic has highlighted the relationship between trust in government and the efficacy of policy; this also points to the importance of meaning-making spaces to the …