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Social Media Network Mapping

Snurb — Wednesday 15 October 2025 03:58

A Quick Update along the Way: New Presentations and Publications

Politics | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Search Engines | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Publications | AoIR 2025 | ZeMKI 2025 |

After my stops in Brussels, Aarhus, Hamburg, and Bergen I'm now on the Brazilian leg of this conference journey, having already visited Belo Horizonte and Porto Alegre for satellite symposia before the AoIR 2025 conference proper begins tomorrow. Here are some updates from those events, and slides for my presentations.

In Belo Horizonte I presented a keynote at the colloquium “Perspectives on Public Spheres and the Network of Publics”, outlining my current thinking on what has replaced 'the' public sphere; the slides are here:

Axel Bruns. “From 'the' Public Sphere to a Network of …

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Snurb — Wednesday 15 October 2025 03:03

Tracking Shifts in Discursive Alliances: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Tracking Shifts in Discursive Alliances: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping

Axel Bruns

  • 18 Oct. 2025 – Paper by Axel Bruns, Carly Lubicz-Zaorski, Tariq Choucair, Laura Vodden, and Ehsan Dehghan, presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:54

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election

Axel Bruns

  • 18 Oct. 2025 – Paper by Axel Bruns, Samantha Vilkins, Katherine M. FitzGerald, Tariq Choucair, Daniel Angus, Caroline Gardam, Kunal Chand, Laura Vodden, Klaus Groebner, Katharina Esau, Carly Lubicz-Zaorski, and Ehsan Dehghan, presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:46

Destructive Polarisation in Climate Debates: An Exploration Using the Practice Mapping Approach (UFRGS 2025)

Politics | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Conferences |

UFRGS 2025

Destructive Polarisation in Climate Debates: An Exploration Using the Practice Mapping Approach

Axel Bruns

  • 9 Oct. 2025 – Keynote presented at the AoIR 2025 satellite event "Disinformation, Social Media Platforms, and the Climate Crisis" at the Universidade Federal do Rio Grande do Sul, Porto Alegre

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:39

From “the” Public Sphere to a Network of Publics: Rethinking Contemporary Public Communication Spaces (UFMG 2025)

Politics | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Echo Chambers and Filter Bubbles | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Conferences |

UFMG 2025

From “the” Public Sphere to a Network of Publics: Rethinking Contemporary Public Communication Spaces

Axel Bruns

  • 6 Oct. 2025 – Keynote presented at the colloquium "Perspectives on Public Spheres and the Network of Publics" at the Universidade Federal de Minas Gerais, Belo Horizonte

Presentation Slides

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Snurb — Wednesday 17 September 2025 04:06

A First Talk on a New Journey

Politics | Elections | Government | Polarisation | Travel | Journalism | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) |

I'm travelling again, on a trip that will take me to the 25th anniversary of the Center for Internet Studies in Aarhus, the 20th anniversary of the Zentrum für Medien-, Kommunikations- und Informationsforschung in Bremen, the Search Engines and Society 2025 conference in Hamburg, and the AoIR 2025 conference in Niterói, amongst a few other destinations – but my first stop has been Brussels, where I was delighted to participate in Nathalie van Raemdonck's PhD defence at IMEC-SMIT, and to be the inaugural speaker in a new seminar series of the Brussels Institute for Advanced Studies (BrIAS). 

In my …

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Snurb — Wednesday 17 September 2025 03:49

Investigating the Dynamics of Destructive Polarisation in Public Communication (BrIAS 2025)

Politics | Elections | Government | Polarisation | Journalism | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) |

BrIAS 2025

Investigating the Dynamics of Destructive Polarisation in Public Communication

Axel Bruns

  • 15 Sep. 2025 – Invited seminar at the Brussels Institute for Advanced Studies, Brussels
  • 30 Sep. 2025 – Invited seminar at Media City Bergen, University of Bergen

Presentation Video

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Snurb — Thursday 17 July 2025 13:44

Insights from Qualitative Ecocentric Network Analysis

Social Media | Social Media Network Mapping | IAMCR 2025 | Liveblog |

The fourth speaker in this session at the IAMCR 2025 conference in Singapore is Jessica Kühn, whose focus is on adolescents’ egocentric networks on social media platforms. This draws on the qualitative network analysis method (QNA), which focusses on an individual’s network as an egocentric, personal network, and on the individual’s perceptions of that network as well as on the perceptions of their contacts.

This surfaces which network contacts matter to the central individual, how, and why, and helps us to analyse the embeddedness of individuals within their social environment. But it is a complex and work-intensive method – most …

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Snurb — Sunday 13 July 2025 15:19

How Discursive Alliances Shift: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping (IAMCR 2025)

Politics | Government | Polarisation | Journalism | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | IAMCR 2025 |
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Snurb — Thursday 12 June 2025 20:25

Classifying the Features of Social Media Reply Chains

Politics | Polarisation | Social Media | Social Media Network Mapping | Twitter | Bots Building Bridges 2025 | Liveblog |

The last speakers in this Bots Building Bridges workshop session are Felix Gumbert and Rob Ackland. Felix starts by outlining three hypothesis about political talk on social media: first, social media might provide a space for productive deliberation; second, social media might serve as a hostile environment where constructive deliberation is impossible; and third, social media might create isolated communication environments (‘echo chambers’, ‘filter bubbles’) were people with different views no longer even encounter each other.

Empirical research on these possibilities tend to employ a classical sender-receiver model of communication, and utilise fairly simplistic datasets of online communication (e.g. hashtag …

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