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And the next speaker in this session at the ECREA 2026 conference in Brno is Zhengyi Xu, whose focus is on news avoidance in Switzerland. News has a critical democratic role to play, of course, and news avoidance is a key concern in this context – but the relationship between news avoidance and political participation has not yet been tested fully. Indeed, many studies have merely tested whether or how much people avoid the news, but reality may be more complex, and the strategies by which people avoid news (at different times, in different contexts, etc.) should be taken into …

The second full day at the ECREA 2026 conference in Brno starts with a session on news avoidance, and a paper by Krisztina Burai that focusses on Facebook. She begins by saying that citizens have agency in navigating political information, but that this has changed over time: through the choice of newspapers they read; through the choice of broadcast TV channels they watched; through the greater choice of channels in the network age; and finally through the abundance of information sources they can follow in the social media age, and the news feed curation tools available to them.

Social media …

My own presentation, on behalf of a much larger team at the QUT Digital Media Research Centre, concluded the final panel at the DigiWorld network ECREA preconference on election campaigning in Brno. For this, we set ourselves an ambitious task: first, given the increasing fragmentation of social media activity across a growing number of platforms, we wanted to explore how we might conduct a true cross-platform analysis of public discussions around the 2025 Australian election campaign, using data from platforms including Facebook, Instagram, Reddit, and YouTube.

Second, because this meant using the Meta Content Library for access to candidates' and …

We’re into the final panel at the DigiWorld network ECREA preconference on election campaigning in Brno, and I’ll be the final presenter (with slides coming soon). We start, though, with Jan Křovák, whose focus is on populism in the 2025 German and Czech elections.

He begins by describing populism as a communication strategy which is anti-elite and against out-groups, and which has become more mainstream in recent years – mainstream parties confronted by populist challengers have increasingly adopted populist rhetoric, while populist parties themselves have also become more mainstream in their electoral appeal.

This has played out very differently in …

And the next speaker at the DigiWorld network ECREA preconference on election campaigning in Brno is the great Jakob Linaa Jensen, whose focus is on political campaigning on Facebook in the Nordic countries. Social media are of course now used widely as a way of bypassing conventional media in campaign communication; this is particularly interesting for populist communicators.

European Parliament elections provide a useful case for comparative research, and the comparison of the Nordic EU countries Denmark, Finland, and Sweden is particularly interesting given their political similarities: parties rather than candidates tend to be the central political actors here; government …

And the post-lunch session at the DigiWorld network ECREA preconference on election campaigning in Brno today starts with Georgios Lappas, whose focus is on a comparative Facebook study of party agendas across Europe during the European Parliament elections. How are such agendas structured: by national contexts, or transnational European party alliances? And how do audiences respond to this, using Facebook’s affordances for reactions and responses? Does this differ by policy areas?

This study covered 21 EU countries, 141 political parties, and nearly 20,000 Facebook posts over the four weeks before election day; it considered 11 policy fields that were constructed …

The next speaker in this session at the DigiWorld network ECREA preconference on election campaigning in Brno is our host Martina Edr Novotná, who continues our focus on gender. Gender stereotypes create barriers for women in politics; they also align such women with issues that are perceived to be female-coded, and thereby limit their ability to engage in other topics. But evidence on such gendering remains inconsistent, as party affiliation and other aspects also intersect with such patterns.

This study, then, examined gender issue ownership on Facebook across some 18 countries in the DigiWorld research network. It focussed on national …

And the afternoon session at the DigiWorld network ECREA preconference on election campaigning in Brno starts with Maria José Ávalos Troncoso, whose focus is on women political candidates in Chile. Two of the eight candidates in the first round of the Chilean presidential elections in 2025 were women; one of them, Jara, made it to the run-off election against the eventual winner, Kast.

The question is, then, how she was treated during the election campaign; role congruity theory, gendered disinformation, platformised bias, and the continuum of political violence all predict that she would be treated differently from her opponent(s) because …

The final speaker in this session at the DigiWorld network ECREA preconference on election campaigning in Brno is Delia Balaban, who shifts our focus to Romania. Romania has had some electoral turmoil as its 2024 presidential elections had to be annulled and repeated following massive Russian influence operations; but this also affected the 2024 parliamentary elections, which themselves were affected by scandals over dubious campaign funding.

Those controversies centred on TikTok, but Delia’s focus here is, to begin with, on the 2024 European Parliament elections on Facebook, which remains a key platform for political information and overall news in Romania …

The next speaker in this session at the DigiWorld network ECREA preconference on election campaigning in Brno is my colleague Tariq Choucair, whose focus is on assessing polarisation amongst political leaders during election campaigns. The emphasis here is on affective, identity-based, and relational polarisation: the presentation of ‘us vs. them’ and sectarian in- and outgroup perspectives.

Computational methods might be valuable for this, but current methods do not fully capture this; they do not usually capture whom polarised language is directed against, and manual methods are commonly used instead. This paper develops this further, and applies this to a study …