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Social Media Network Mapping

Snurb — Friday 28 November 2025 12:06

Analysing Digital Campaigning and Public Debate during the 2025 Australian Federal Election

Politics | Elections | Polarisation | Journalism | Industrial Journalism | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Streaming Media | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | Liveblog |

The second panel at the AANZCA 2025 conference today is on digital campaigning in the 2025 Australian federal election, and starts with my QUT colleague Sam Vilkins presenting our attempts to track social media activities throughout the election. For this we focussed on the period from the issue of election writs to the day before the election itself.

Tracking digital campaigning has become a great deal more difficult, in part due to the changes to the overall social media landscape with the enxittification of Twitter and the aging of Facebook, as well as the rise of various other alternative platforms …

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Snurb — Wednesday 26 November 2025 16:18

The Evolution of Climate Change Discussions on Facebook in Australia

Politics | Polarisation | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | Liveblog |

I’m also the first speaker in the next session at the AANZCA 2025 conference, presenting our work in progress on mapping public conversations about climate change within Australian Facebook pages between 2018 and 2024. Here is an earlier versions of the slides, from my AoIR 2025 preconference keynote:

destructive-polarisation-in-climate-debates-an-exploration-using-the-practice-mapping-approachfrom Axel Bruns
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Snurb — Wednesday 26 November 2025 16:15

A Longitudinal Study of Ten Years of Political Discussion in Twitter’s #auspol Hashtag

Politics | Polarisation | Social Media | Practice Mapping | Social Media Network Mapping | Twitter | ARC Future Fellowship | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | Liveblog |

I was the final speaker in this first paper session at the AANZCA 2025 conference, presenting a longitudinal study of ten years of the #auspol hashtag on what was then still Twitter. Our central interest here, in particular, was whether the extremely active #auspol userbase could be considered a genuine online community, or was merely a group of political junkies all shouting voluminously into the void.

Our slides are below:

ten-years-of-uninterrupted-debate-the-auspol-hashtag-community-2014-2023from Axel Bruns
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Snurb — Friday 24 October 2025 00:44

Using Practice Mapping to Diagnose Destructive Polarisation

Politics | Elections | Government | Polarisation | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | ZeMKI 2025 | Liveblog |

I was next at the ZeMKI 20th anniversary conference in Bremen, presenting our practice mapping approach to the study of destructive polarisation in public communication. Here are the slides, and I’ve linked to the relevant articles here too:

diagnosing-destructive-polarisation-in-public-discourse-the-practice-mapping-framework-1913from Axel Bruns
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Snurb — Wednesday 22 October 2025 20:36

Diagnosing Destructive Polarisation in Public Discourse: The Practice Mapping Framework (ZeMKI 2025)

Politics | Polarisation | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | ZeMKI 2025 |

ZeMKI 2025

Diagnosing Destructive Polarisation in Public Discourse: The Practice Mapping Framework

Axel Bruns, Katharina Esau, Kateryna Kasianenko, Tariq Choucair, and Vish Padinjaredath Suresh 

  • 23 Oct. 2025 – Paper presented at the ZeMKI 20th anniversary conference, Bremen

Presentation Slides

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Snurb — Wednesday 15 October 2025 03:58

A Quick Update along the Way: New Presentations and Publications

Politics | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Search Engines | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Publications | AoIR 2025 | ZeMKI 2025 |

After my stops in Brussels, Aarhus, Hamburg, and Bergen I'm now on the Brazilian leg of this conference journey, having already visited Belo Horizonte and Porto Alegre for satellite symposia before the AoIR 2025 conference proper begins tomorrow. Here are some updates from those events, and slides for my presentations.

In Belo Horizonte I presented a keynote at the colloquium “Perspectives on Public Spheres and the Network of Publics”, outlining my current thinking on what has replaced 'the' public sphere; the slides are here:

Axel Bruns. “From 'the' Public Sphere to a Network of …

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Snurb — Wednesday 15 October 2025 03:03

Tracking Shifts in Discursive Alliances: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Tracking Shifts in Discursive Alliances: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping

Axel Bruns

  • 18 Oct. 2025 – Paper by Axel Bruns, Carly Lubicz-Zaorski, Tariq Choucair, Laura Vodden, and Ehsan Dehghan, presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:54

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election

Axel Bruns

  • 18 Oct. 2025 – Paper by Axel Bruns, Samantha Vilkins, Katherine M. FitzGerald, Tariq Choucair, Daniel Angus, Caroline Gardam, Kunal Chand, Laura Vodden, Klaus Groebner, Katharina Esau, Carly Lubicz-Zaorski, and Ehsan Dehghan, presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:46

Destructive Polarisation in Climate Debates: An Exploration Using the Practice Mapping Approach (UFRGS 2025)

Politics | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Conferences |

UFRGS 2025

Destructive Polarisation in Climate Debates: An Exploration Using the Practice Mapping Approach

Axel Bruns

  • 9 Oct. 2025 – Keynote presented at the AoIR 2025 satellite event "Disinformation, Social Media Platforms, and the Climate Crisis" at the Universidade Federal do Rio Grande do Sul, Porto Alegre

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:39

From “the” Public Sphere to a Network of Publics: Rethinking Contemporary Public Communication Spaces (UFMG 2025)

Politics | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Echo Chambers and Filter Bubbles | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Conferences |

UFMG 2025

From “the” Public Sphere to a Network of Publics: Rethinking Contemporary Public Communication Spaces

Axel Bruns

  • 6 Oct. 2025 – Keynote presented at the colloquium "Perspectives on Public Spheres and the Network of Publics" at the Universidade Federal de Minas Gerais, Belo Horizonte

Presentation Slides

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Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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