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Snurb — Wednesday 15 July 2026 22:45

Mapping Loss and Damage Discussions on Twitter during the COP27 Summit

Politics | Government | Social Media | Social Media Network Mapping | Twitter | SM&S 2026 | Liveblog |

And the final speaker in our panel at the Social Media & Society conference is Risto Kunelius himself, focussing particularly on the loss and damage community which also emerged from our practice mapping of the COP27 climate summit Twitter data. COP27 instituted a Loss and Damage fund as a milestone outcome; this recognises the common but differentiated responsibilities and respective capabilities across countries, and emerges from a much longer debate about climate change responsibility and justice.

This project filtered the COP27 dataset for mentions of the loss and damage efforts, then, and explored the dominant (and absent) actors and content …

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Snurb — Wednesday 15 July 2026 22:41

Localising Twitter Discourses during the COP26/27 Summits

Politics | Social Media | Social Media Network Mapping | Twitter | SM&S 2026 | Liveblog |

The next speaker in our panel at the Social Media & Society conference in Glasgow is the great Barbara Pfetsch, whose focus is on the issue spaces represented in these datasets on COP26 and COP27. Climate change is of course a planetary issue, and how it is addressed is linked to the transnationalisation and translocalisation of digital public spheres; such practices show that space is socially constructed, as are perspectives of the geography of responsibility and impact, which leads to a kind of discursive geography. There is a need here, then, to map the attention economy of climate change.

COP …

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Snurb — Wednesday 15 July 2026 22:36

Examining Twitter Debates around the COP26/27 Summits through Practice Mapping

Politics | Polarisation | Social Media | Practice Mapping | Social Media Network Mapping | Twitter | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | SM&S 2026 | Liveblog |

I was the next speaker in this panel at the Social Media & Society conference in Glasgow, presenting our analysis of the COP26 and COP27 summits through our practice mapping approach. Here are the slides:

cop26-27-engagement-on-twitter-an-analysis-using-the-practice-mapping-approachfrom Axel Bruns
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Snurb — Wednesday 15 July 2026 22:34

Mapping the Triad of Climate Change Actors in the COP26/27 Summits

Politics | Polarisation | Social Media | Social Media Network Mapping | Twitter | SM&S 2026 | Liveblog |

We have one more paper session on the final day of the Social Media & Society conference in Glasgow, and it’s a panel coordinated by the great Risto Kunelius that I’m also presenting a paper in. This panel presents outcomes from the CLOUD-C project, which explored discussions around the COP26 (in 2021, which of course took place in Glasgow, too) and COP27 (in 2022, in Sharm El-Sheik) UN climate change summits from a number of perspectives.

Risto kicks us off by introducing the panel itself: data for the project were gathered from Twitter using a set of keywords related to …

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Snurb — Saturday 6 June 2026 22:23

Patterns of Toxicity in Gender- and Sexuality-Related Tweets by Spanish Parties

Politics | Polarisation | Social Media | Twitter | ICA 2026 | Liveblog |

The next speaker at the 2026 International Communication Association conference in Cape Town is Javier Amores, whose focus is on toxicity, hate speech, and engagement in Spanish parties’ tweets about gender and sexuality. Sexual and gender identity, sexual freedom, and related topics have been a matter of considerable debate in Spain, even though Spain has made great advances in liberalisation and inclusivity in recent years; there is a need to examine how this has affected how parties communicate about these issues on social media platforms, and what engagement this produces.

This project explores this for tweets between 2015 and 2023 …

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Snurb — Friday 5 June 2026 18:05

How the Linguistic Evolution of Conspiracy Theory Claims Aids Their Longevity

Politics | Polarisation | Social Media | Social Media Network Mapping | Twitter | ICA 2026 | Liveblog |

The next speaker in this session at the 2026 International Communication Association conference in Cape Town is Calvin Yixiang Cheng, whose focus is on conspiracy theories on social media. These often persist for a very long time, and in their diffusion change their linguistic forms. Such content change may in fact aid in their persistence.

This study examines such language mutation. It works with Twitter data from 2020-22, collecting tweets which match keywords from major fact-checking sources to identify relevant conspiracist posts, and clustered those posts based on the fact-checking information that debunks them. It also identified the shortest possible …

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Snurb — Monday 27 April 2026 00:58

New Presentation Recordings: Public Sphere and Research Methods

Politics | Social Media | Publics | Practice Mapping | Social Media Network Mapping | Twitter | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Publications |

My twelve weeks as a Mercator Fellow at the Zentrum für Medien-, Kommunikations- und Informationsforschung (ZeMKI) in Bremen are almost over already: I'll soon travel to Cape Town for the annual International Communication Association conference (more on this soon). I've had a great time here, and met some wonderful colleagues; the time has passed all too quickly.

My time in Bremen started with a presentation in the ComAI Lecture series at the Bremen Press Club, and I'm pleased to report that the video of the talk is now also available on the ZeMKI YouTube channel. The channel also has many …

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Snurb — Saturday 25 April 2026 00:14

M/C Journal 'twitter' Issue Now Out!

Journalism | Industrial Journalism | 'Big Data' | Social Media | Twitter | M/C Journal |

Image created by Alfred Hermida using Google Nano-banana.I am exceptionally pleased to announce the release of the 'twitter' issue of M/C Journal, which I co-edited with Alfred Hermida. This celebrates / commiserates / memorialises / laments the 20th anniversary of what used to be Twitter.

To help in that task, we've brought together a fantastic group of long-standing Twitter and social media researchers, including (deep breath) Elizabeth Dubois, Leysia Palen, Timothy Graham, Marisa Duarte, Marco Bastos, Christoph Neuberger, Fabio Giglietto, Cornelius Puschmann, Katrin Weller, Yining Wang, Yannik Peters, Johannes B. Gruber, Breigha Adeyemo, Zizi Papacharissi, and Tanja Bosch. We're deeply grateful for their reflections on Twitter's …

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Snurb — Sunday 22 March 2026 03:37

Twitter at Twenty: Commemoration and Commiseration

Social Media | Twitter |

Yesterday, 21 March 2026, marked the twentieth anniversary of the first tweet: 'just setting up my twttr', as posted by Twitter co-founder Jack Dorsey and still available on the platform. But that Twitter, or indeed twttr, is long gone, replaced by the bot-infested far-right hangout that resulted from Twitter's enxittification under present-day owner Elon Musk.

On this twentieth birthday, to commemorate the Twitter that was, and commiserate over the Xitter it has become, my friends at GESIS in Cologne interviewed me on the sidelines of the Social Media Access Days last week, and that interview is now online on …

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Snurb — Thursday 19 March 2026 19:51

The Painful Process of Gaining Cross-Platform Social Media Data Access via EU Digital Services Act Mechanisms

'Big Data' | Social Media | Facebook | Streaming Media | Twitter | Social Media Access Days 2026 | Liveblog |

Up next at the Social Media Access Days at the German National Library is Ramin Soleymani, whose focus is on the analysis of social media content from a social ecological perspective. The use of social media has enabled digital nature experiences, somewhat making up for an overall decline in the direct nature experiences of an increasingly urban population; this might lead to the emergence of digital relational values including seeding, spreading, and grounding.

Relational values are a relatively new concept in the science policy arena; they complement nature’s instrumental (extractive) and intrinsic (inherent) values. Relational values refer to the relationships …

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Recent Work

Presentations and Talks

Revisiting ‘the’ Public Sphere and Its Algorithmically Shaped Publics (ZeMKI ComAI 2026)

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Books, Papers, Articles

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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