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Practice Mapping

Snurb — Sunday 19 October 2025 03:20

Studying the 2025 Australian Federal Election Debates in a Fragmented Social Media Landscape

Politics | Elections | Polarisation | Journalism | Industrial Journalism | Social Media | Facebook | Practice Mapping | Streaming Media | AoIR 2025 | Liveblog |

I presented the next paper at the AoIR 2025 conference, presenting the reflections of a large QUT team on how we might study election discussions across a wide range of social media platforms in the increasingly fragmented online platform environment. Here are our slides:

researching-cross-platform-campaigning-in-the-2025-australian-federal-electionfrom Axel Bruns
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Snurb — Saturday 18 October 2025 23:55

A Practice Mapping Approach to Climate Debates on Facebook in Australia

Politics | Polarisation | Social Media | Facebook | Practice Mapping | AoIR 2025 | Liveblog |

My own presentation on behalf of the Laureate team was next in this session at the AoIR 2025 conference, exploring a similar dataset on climate discussions on Facebook between 2018 and 2024 in Australia. Here are the slides:

researching-cross-platform-campaigning-in-the-2025-australian-federal-electionfrom Axel Bruns
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Snurb — Friday 17 October 2025 04:31

Studying Taylor Swift Fandom on Reddit through Practice Mapping

Social Media | Practice Mapping | AoIR 2025 | Liveblog |

The final speaker in this session at the AoIR 2025 conference is my QUT colleague Sebastian Svegaard, shifting our focus to Taylor Swift fandom on Reddit. The first Swiftie subreddit was created in 2010, but such fandom has evolved and diversified considerably over the years; several new subreddits emerged especially in 2023 in response to Swift’s romance with NFL star Travis Kelce. The present paper examines this for a period from September 2023 to October 2024.

/r/TaylorSwift remains the largest of these subreddits, but the anti-fandom subreddit /r/travisandtaylor was particularly active as the romance intensified in mid-2024. A smaller group …

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Snurb — Friday 17 October 2025 04:28

Examining Parasitic Manosphere Publics on Reddit

Politics | Polarisation | Social Media | Practice Mapping | AoIR 2025 | Liveblog |

The next speaker in this session at the AoIR 2025 conference is my QUT colleague Vish Padinjaredath Suresh, whose focus is on the manosphere on Reddit, with a particular focus on the gamergate controversy. This phenomenon has in part been studied from the perspective of radicalisation, but this is problematic: the focus of radicalisation studies is often driven by an anti-terrorism law enforcement agenda and centres the state and its institutions while othering religious and ethnic groups, rather than emphasising human experience.

A different way of approaching radicalisation is via counterpublics theory: such counterpublics are often defined in relation to …

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Snurb — Wednesday 15 October 2025 03:58

A Quick Update along the Way: New Presentations and Publications

Politics | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Search Engines | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Publications | AoIR 2025 | ZeMKI 2025 |

After my stops in Brussels, Aarhus, Hamburg, and Bergen I'm now on the Brazilian leg of this conference journey, having already visited Belo Horizonte and Porto Alegre for satellite symposia before the AoIR 2025 conference proper begins tomorrow. Here are some updates from those events, and slides for my presentations.

In Belo Horizonte I presented a keynote at the colloquium “Perspectives on Public Spheres and the Network of Publics”, outlining my current thinking on what has replaced 'the' public sphere; the slides are here:

Axel Bruns. “From 'the' Public Sphere to a Network of …

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Snurb — Wednesday 15 October 2025 03:03

Tracking Shifts in Discursive Alliances: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Tracking Shifts in Discursive Alliances: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping

Axel Bruns

  • 18 Oct. 2025 – Paper by Axel Bruns, Carly Lubicz-Zaorski, Tariq Choucair, Laura Vodden, and Ehsan Dehghan, presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:54

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election

Axel Bruns

  • 18 Oct. 2025 – Paper by Axel Bruns, Samantha Vilkins, Katherine M. FitzGerald, Tariq Choucair, Daniel Angus, Caroline Gardam, Kunal Chand, Laura Vodden, Klaus Groebner, Katharina Esau, Carly Lubicz-Zaorski, and Ehsan Dehghan, presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:46

Destructive Polarisation in Climate Debates: An Exploration Using the Practice Mapping Approach (UFRGS 2025)

Politics | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Conferences |

UFRGS 2025

Destructive Polarisation in Climate Debates: An Exploration Using the Practice Mapping Approach

Axel Bruns

  • 9 Oct. 2025 – Keynote presented at the AoIR 2025 satellite event "Disinformation, Social Media Platforms, and the Climate Crisis" at the Universidade Federal do Rio Grande do Sul, Porto Alegre

Presentation Slides

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Snurb — Wednesday 17 September 2025 04:06

A First Talk on a New Journey

Politics | Elections | Government | Polarisation | Travel | Journalism | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) |

I'm travelling again, on a trip that will take me to the 25th anniversary of the Center for Internet Studies in Aarhus, the 20th anniversary of the Zentrum für Medien-, Kommunikations- und Informationsforschung in Bremen, the Search Engines and Society 2025 conference in Hamburg, and the AoIR 2025 conference in Niterói, amongst a few other destinations – but my first stop has been Brussels, where I was delighted to participate in Nathalie van Raemdonck's PhD defence at IMEC-SMIT, and to be the inaugural speaker in a new seminar series of the Brussels Institute for Advanced Studies (BrIAS). 

In my …

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Snurb — Wednesday 17 September 2025 03:49

Investigating the Dynamics of Destructive Polarisation in Public Communication (BrIAS 2025)

Politics | Elections | Government | Polarisation | Journalism | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) |

BrIAS 2025

Investigating the Dynamics of Destructive Polarisation in Public Communication

Axel Bruns

  • 15 Sep. 2025 – Invited seminar at the Brussels Institute for Advanced Studies, Brussels
  • 30 Sep. 2025 – Invited seminar at Media City Bergen, University of Bergen

Presentation Video

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Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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