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Snurb — Friday 25 April 2025 14:32

Some Updates from the 2025 Australian Federal Election Campaign (and More Articles on Polarisation)

Politics | Elections | Government | Polarisation | 'Big Data' | Social Media | Facebook | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) |

The 2025 Australian federal election is in full swing, with just over one week to go before the 3 May 2025 election date. As in previous elections, my colleagues and I at the QUT Digital Media Research Centre have been following the social media campaign with particular interest, and have now published a mid-campaign update on the electioneering process as it's unfolded especially on Facebook and Instagram – our overview of current patterns and dynamics is now live on the DMRC Website.

Our work is made considerably more difficult, though, by the severe deterioration of data access to leading …

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Snurb — Monday 23 December 2024 16:01

A Final Round-Up of Publications and Other Updates from 2024

Politics | Elections | Government | Polarisation | Gatewatching and Citizen Journalism | Journalism | Industrial Journalism | ‘Fake News’ | Internet Technologies | 'Big Data' | Artificial Intelligence | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Twitter | QUT Digital Media Research Centre | ARC Centre of Excellence for Automated Decision-Making and Society | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Evaluating the Challenge of ‘Fake News’ and Other Malinformation (ARC Discovery) | AANZCA 2024 | ACSPRI 2024 | AoIR 2024 | ECREA 2024 | ICA 2023 |

I disappeared on summer holidays pretty much immediately after my keynote on practice mapping at the ACSPRI conference in Sydney in late November, so I haven’t yet had a chance to round up my and our last few publications for the year (as well as a handful of early arrivals from 2025). And what a year it’s been – although it’s felt as if I’ve taken a more supportive than leading role these past few months, there have still been quite a few new developments, and a good lot more to come. I’ll group these thematically here:

 

Polarisation, Destructive

…

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Snurb — Friday 29 November 2024 16:03

Mapping Network Actions and Interactions of Fan and Anti-Fan Subreddit Responses to Taylor Swift at Peak Saturation (AANZCA 2024)

Polarisation | Politics | AANZCA 2024 | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Produsage Communities | Social Media | Social Media Network Mapping | Practice Mapping | Music |
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Snurb — Friday 29 November 2024 15:49

Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

Politics | Elections | Government | Polarisation | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Twitter | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | ACSPRI 2024 |
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Snurb — Friday 29 November 2024 15:32

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (AANZCA 2024)

Politics | Government | Polarisation | 'Big Data' | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Twitter | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2024 |
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Snurb — Friday 29 November 2024 13:18

Approaches to Interviewing Adolescents through WhatsApp

Social Media | ACSPRI 2024 |

The next speaker in this final ACSPRI 2024 conference session is Kirstie Northfield, whose focus is on conducting interviews with adolescents through instant messaging services. This is in the service of a project on adolescent mobbing. Plenty of work has been done on quality of life assessments for adolescents through parents and teachers as proxy reporters, but these are not always accurate: in parallel reporting tests, mothers’ assessments appear to be most closely matched to adolescents’ actual experiences, while teachers’ reports have not been well tested by by parallel studies.

Who, then, is a reliable judge of adolescent wellbeing? How …

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Snurb — Friday 29 November 2024 09:39

Introducing Practice Mapping

Polarisation | 'Big Data' | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Twitter | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | ACSPRI 2024 |

I’m the next speaker at the ACSPRI 2024 conference, presenting our new practice mapping method for this study of multimodal networks. Slides are below:

Beyond Interaction Networks: An Introduction to Practice Mapping from Axel Bruns
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Snurb — Friday 29 November 2024 09:14

Intersections between Alt-Right, Gamergate, and MAGA Subreddits

Politics | Social Media | Social Media Network Mapping | ACSPRI 2024 |

The next speaker in this ACSPRI 2024 conference session is Nicholas Corbett, whose focus is on ties between the alt-right, Gamergate, and the MAGA movement on Reddit. This entanglement has taken place for the best part of the past ten years or so, but exactly how strong are the links between these groups, and how does this manifest on Reddit’s?

This project explores a network of some 51 relevant subreddits that share a certain amount of participants. The focus here is especially on the subreddit’s core constituency: those users who participate more in the specific subreddit than in any of …

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Snurb — Friday 29 November 2024 08:56

Identifying the Multi-Modal Features of Social Media Posts Engaging in Modern Slavery Recruitment

Social Media | ACSPRI 2024 |

The third speaker in this ACSPRI 2024 conference session is Mingming Cheng, whose focus is on the use of multi-modal data in the analysis of modern slavery risks on social media. Modern slavery includes forced labour, forced marriage, human trafficking, debt bondage, and other related practices; it targets vulnerable individuals, and these might also be identified through social media (for instance through ads or recruitment posts that mimic ordinary advertising).

Such content can spread very rapidly, and identifying and regulating it is very difficult. It requires a multi-modal approach that analyses visual, audio, and text data, and the present project …

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Snurb — Friday 29 November 2024 08:33

Assessing the Depth and Width of Deliberative Discussions Online

Politics | Elections | Social Media | Social Media Network Mapping | Twitter | ACSPRI 2024 |

The second day at the ACSPRI 2024 conference dawns with a session on social network mapping, and starts with a paper by our wonderful conference chair Rob Ackland. This presents work on an international collaboration around technology and political communication, with a particular focus on social bots. This explores especially the potential for such bots to connect people with different ideas online, with the aim to improve public discourse.

This requires us, in the first place, to understand where discussion and deliberation are occurring in online spaces: deliberative conversations require both diversity (or representation of different ideas) and argumentation (a …

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Recent Work

Presentations and Talks

Revisiting ‘the’ Public Sphere and Its Algorithmically Shaped Publics (ZeMKI ComAI 2026)

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Books, Papers, Articles

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Breaking through Infoglut: The Anger-Information Overload Cycle (360info)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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