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'Big Data'

Snurb — Thursday 5 June 2025 19:20

Analysing the Features of YouTube Videos in Danish Data Donations

'Big Data' | Streaming Media | Weizenbaum-Institut 2025 | Liveblog |

The final speaker in this session at the Weizenbaum Conference is David Wegmann, who returns us to the Danish YouTube data donation study we discussed earlier: his work is to make sense of these data, with a particular focus on extracting features from the YouTube videos encountered by participating users.

Collectively, these users watched some 18 million videos; some 3 million of those are advertisements inserted into organic YouTube videos, though. This leaves some 7 million unique videos, indicating a typical long-tail distribution of user attention to these videos.

Details about what types of videos these data represent are more …

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Snurb — Thursday 5 June 2025 19:17

Running a Large-Scale YouTube Data Donation Project in Denmark

'Big Data' | Streaming Media | Weizenbaum-Institut 2025 | Liveblog |

The next speaker at the Weizenbaum Conference is the great Jessica Walter, presenting a large data donation study involving YouTube users in Denmark. Such data donations are increasingly prominent in light of the decline of social media data APIs; they are enabled in Europe also by the EU’s General Data Protection Regulation (GDPR), which enables users to claim a copy of their digital data from the platforms they engage with.

These data packages can then be donated to researchers, and provide considerable detail about user activities and experiences on such platforms; the insights they provide are also skewed somewhat by …

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Snurb — Thursday 5 June 2025 19:16

Insights into Data-Driven Political Campaigning

Politics | 'Big Data' | Weizenbaum-Institut 2025 | Liveblog |

The next speaker at the Weizenbaum Conference is Valentin Ihßen, whose focus is on the use of metrics in digital political campaigning. The focus here is especially on digital advocacy organisations’ campaigns, which exist in various national settings from democracies to autocracies. Such organisations use the digital media toolkit for online and offline campaigns, and draw centrally on digital data and metrics to determine whether and how they should pursue their campaigns.

At the backstage of these campaigns there are some fairly sophisticated metrics dashboards, therefore – these include opening and click-through rates for campaign mail-outs, for instance, and such …

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Snurb — Saturday 31 May 2025 12:33

Introducing Practice Mapping, at Home and Abroad

Politics | Polarisation | Travel | Journalism | 'Big Data' | Artificial Intelligence | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Gatewatching and Citizen Journalism | Social Media Network Mapping | QUT Digital Media Research Centre | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | ACSPRI 2024 | Bots Building Bridges 2025 | Weizenbaum-Institut 2025 |

I'm about to head off on a brief trip to Germany for a series of conferences and presentations, so this seems like a good moment for another update on recent developments. First off, I'm delighted to finally have a first publication out in the great Social Media + Society journal that introduces our new methodological approach of practice mapping. I've teased this in a few past posts and presentations already, not least in my keynote at the ACSPRI conference in November 2024, but together with my great QUT colleagues Kateryna Kasianenko, Vish Padinjaredath Suresh, Ehsan Dehghan, and Laura Vodden …

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Snurb — Friday 25 April 2025 14:32

Some Updates from the 2025 Australian Federal Election Campaign (and More Articles on Polarisation)

Politics | Elections | Government | Polarisation | 'Big Data' | Social Media | Facebook | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) |

The 2025 Australian federal election is in full swing, with just over one week to go before the 3 May 2025 election date. As in previous elections, my colleagues and I at the QUT Digital Media Research Centre have been following the social media campaign with particular interest, and have now published a mid-campaign update on the electioneering process as it's unfolded especially on Facebook and Instagram – our overview of current patterns and dynamics is now live on the DMRC Website.

Our work is made considerably more difficult, though, by the severe deterioration of data access to leading …

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Snurb — Monday 23 December 2024 16:01

A Final Round-Up of Publications and Other Updates from 2024

Politics | Elections | Government | Polarisation | Gatewatching and Citizen Journalism | Journalism | Industrial Journalism | ‘Fake News’ | Internet Technologies | 'Big Data' | Artificial Intelligence | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Twitter | QUT Digital Media Research Centre | ARC Centre of Excellence for Automated Decision-Making and Society | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Evaluating the Challenge of ‘Fake News’ and Other Malinformation (ARC Discovery) | AANZCA 2024 | ACSPRI 2024 | AoIR 2024 | ECREA 2024 | ICA 2023 |

I disappeared on summer holidays pretty much immediately after my keynote on practice mapping at the ACSPRI conference in Sydney in late November, so I haven’t yet had a chance to round up my and our last few publications for the year (as well as a handful of early arrivals from 2025). And what a year it’s been – although it’s felt as if I’ve taken a more supportive than leading role these past few months, there have still been quite a few new developments, and a good lot more to come. I’ll group these thematically here:

 

Polarisation, Destructive

…

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Snurb — Friday 29 November 2024 15:32

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (AANZCA 2024)

Politics | Government | Polarisation | 'Big Data' | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Twitter | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2024 |
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Snurb — Friday 29 November 2024 09:39

Introducing Practice Mapping

Polarisation | 'Big Data' | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Twitter | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | ACSPRI 2024 |

I’m the next speaker at the ACSPRI 2024 conference, presenting our new practice mapping method for this study of multimodal networks. Slides are below:

Beyond Interaction Networks: An Introduction to Practice Mapping from Axel Bruns
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Snurb — Friday 29 November 2024 09:31

Prominent Themes in Data Sovereignty Debates Online

Politics | 'Big Data' | Social Media Network Mapping | ACSPRI 2024 |

The final speaker in this ACSPRI 2024 conference session is Sidiq Madya, whose interest is in the discussion of the idea of data sovereignty by civil society organisations. Data sovereignty is a spectrum of approaches by nation states to subject data flows to national jurisdictions, and/or the ability or right of individuals to control their personal data and information.

This addresses the misuse and abuse of personal data for surveillance or microtargeting, seeks to mitigate increasing datafication, and seeks alternative models of data governance that limit the free flow of data and encourage local data ownership. There are a large …

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Snurb — Thursday 28 November 2024 11:19

Human vs. LLM Coding of Australian Charities’ Civic Activities

'Big Data' | Artificial Intelligence | ACSPRI 2024 |

The final speaker in this ACSPRI 2024 conference session is Aaron Willcox, presenting work with the Scanlon Research Institute to explore local government-level civic opportunities. For organisations, such opportunities include hosting events, offering memberships, involving individuals through volunteering, and taking action through advocacy and campaigns.

The project used the Australian Charities and Not-for-Profits Commission database, which contains valid information on the activities of some 30,000 charities around the country; it used Web scraping and human coding to identify civic activities, and utilised Large Language Models to directly code the data as well as to emulate the coding process of human …

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Recent Work

Presentations and Talks

Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Books, Papers, Articles

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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