Twitter

The next speaker in this ECREA 2024 session is Azade Kakavand, whose interest is in mapping far-right voices across platforms. This is methodologically difficult, and requires a matching of user identities across platforms – especially also because far-right actors are well-known for using multiple platforms for a variety of distinct purposes.

The present study employs the process of user identity linkage (UIL), which was developed in computer science for user profiling, marketing, and cybersecurity purposes. Here, however, the approach is not limited to natural persons but is applied to human and non-human accounts of any kind. The project draws on …

The next ECREA 2024 session is also on polarisation, and I’m chairing as well as blogging it. We start with Petra de Place Bak, whose interest is in the cognitive preferences that make specific types of online content more salient and shareable. One aspect of this might be sentiment- and emotion-based biases.

Petra’s focus is on social media communication, which has to address the twin challenges of information abundance and attention scarcity; this is affected both by platform algorithms and users’ own cognitive preferences. Negative content biases can play a role especially in the latter, as can biases (both positive …

The post-lunch session on this first day of ECREA 2024 conference is on polarisation, and starts with Hendrik Meyer, whose interest is in the case of disruptive climate protests. Such protests, in Germany for instance by the Letzte Generation protest group, tend to attract controversial media coverage, and it may be such coverage rather than the protests themselves that drive polarisation dynamics.

Untangling the various factors influencing such dynamics is difficult, and this project examined both news media coverage and social media debates to determine patterns of both issue and group polarisation, in both the content of communication and the …

And my own paper on ten years of the #auspol hashtag on Twitter is next at Social Media & Society 2024. Here are the slides:

The final day at the Social Media & Society 2024 conference begins with a paper by Wujiong Ren, who begins by highlighting the role of social media in accompanying international conflicts. He suggests that the Russian war against Ukraine is the first to fully combine physical and cyberwarfare.

One tool in this warfare is the tactic of hashtag hijacking, where malicious actors flood a hashtag in order to render it useless for genuine uses – and he says that this could represent a zero-sum calculation where hijackers and genuine users of the hashtag compete for public attention. Such hashtag hijacking …

And the final speaker in this session at the Social Media & Society 2024 conference is Doruk Şen, whose interest is in examining elite and mass polarisation from a multi-polar, network perspective. The focus here is especially on Turkey, which at present is dominated by the autocratic AK Parti.

Elite and mass polarisation have similar dynamics, and may be related to each other; mass polarisation is often measured on a simple left-right political scale, but in multiparty systems can be better assessed within a cognitive political network framework, where respondents assess the interrelationships between the various parties and thereby produce …

The next speaker in this Social Media & Society 2024 session is Nic DePaula, whose interest is in the association between local and regional risk levels and social media use and engagement in the US in the context of COVID-19. This is in the broader context of public health communication on social media, which is now common if unevenly distributed across agencies, due to various internal and external factors.

As public health threats rise in a given area, does social media activity by and engagement with health agencies follow? Two dynamics could be present here: there may be more activity …

The third speaker in this Social Media & Society 2024 session is Jeeyun Sophia Baik, whose interest is in the long-standing allegations of anti-conservative bias that have been made against social media platforms. Such claims have been embraced prominently by Donald Trump and other far-right actors, in particular, and some US politicians have even attempted to ban what they understand as ‘social media censorship’.

The problem is that claims of anti-conservative bias have been proven to be unfounded by a range of studies, and that there is in fact a substantial platforming of conservative and far-right voices by social media …

The next speaker in this Social Media & Society 2024 conference session is Hazel Kwon, who continues the COVID-19 mis- and disinformation theme. Such conspiracist claims often focussed on powerful actors (politicians and others), and this represents a reductionist worldview; these claims can have very direct material impacts on communities, for instance when they question the established science and promote vaccine hesitancy.

Some such conspiracy theories focussed directly on Bill Gates and his foundation’s work on vaccination; the present paper examines the superspreaders of such ideas on Twitter during the last three quarters of 2020. Tweets were linked to major …