The next ECREA 2014 speaker is Dennis Reineck, whose interest is in distinguishing instrumental and normative approaches to news consumption. Tabloids are a great deal more popular than broadsheets in most countries, for example, but such actual media consumption is at odds with social norms, as people nonetheless agree with standard criteria for what constitutes quality journalism.
Instrumental theory suggests that quality expectations and judgments lead to what news media users choose; normative theory, on the other hand, distinguishes functional-systemic, normative-democratic, and audience-action levels and takes a more social responsibility-centric view of journalism.
But reality is constructed by the social …











