Milwaukee.
The next speaker at AoIR 2009 is Michele White, who shifts our interest to eBay and its eBay Live! convention culture. This is an interesting translation of the asynchronous online trading model to a face-to-face venue for expressions of community, and through them comsumers are incorporated into and work for the community and brand. These people are consumer-fans who invest time and money into building an identity for the brand - this is for the most part no critical reinterpretation of eBay's brand message, but rather an enthusiastic dissemination.