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Snurb — Thursday 18 July 2024 20:26

Exploring the Unique Social Media Subculture on Tumblr

Produsage Communities | Blogs and Blogging | Social Media | SM&S 2024 |

The next speaker in this Social Media & Society 2024 session is Jessica Crosby, whose focus is on Tumblr. She is interest in online audiencing through Tumblr, especially amongst millennial audiences; platforms such as this enable a performance of the self, but are also complicated by a context collapse between performance and private interactions.

Tumblr is used to think out loud for an anonymous but receptive audience; it has accumulated a cult status amongst creative communities and has accumulated a particularly young, queer, and creative audience. Tumblr presents a continuous stream of content from the Tumblr blogs users follow, and …

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Snurb — Friday 20 October 2023 04:38

Analysing the Demographics of Fan Fiction Communities through the Distribution of a Community Survey

Produsage Communities | Blogs and Blogging | Social Media | AoIR 2023 |

The next speakers in this AoIR 2023 session are Lauren Rouse and Mel Stanfill, whose interest is in fan communities on Tumblr. The latest overall demographic information for fandom communities is now ten years old, which is not particularly helpful; the team therefore developed a survey covering user demographics that was distributed via the r/Fanfiction subreddit, Tumblr, and Twitter; fans are still mostly cisgender women, but nonbinary gender identities and bisexual, asexual, and queer sexual orientations now dominate in this community. This is well above global averages, and may point to an overrepresentation of particular groups in survey respondents; similarly …

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Snurb — Monday 24 April 2023 15:36

Gatewatching and News Curation: The Lecture Series

Politics | Gatewatching and Citizen Journalism | Journalism | Industrial Journalism | ‘Fake News’ | Blogs and Blogging | Social Media | Echo Chambers and Filter Bubbles | Facebook | Twitter | General Teaching Work |

One of the major components of my guest professorship at the University of Zürich in late 2022 was to develop and deliver a one-off undergraduate course on gatewatching and the continuing transformation of journalism as a result of the impact of social media, from the early days of blogs and citizen journalism to the present. This builds on my 2018 book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere. I also took the opportunity to augment the book's contents with a handful of additional lectures on topics such as 'fake news', fact-checking, 'filter bubbles', and the …

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Snurb — Monday 24 June 2019 18:28

Under the Radar: Studying Internet Micro-Celebrity

Produsage Communities | Blogs and Blogging | Social Media | AoIR Flashpoint Symposium 2019 |

I’ve arrived at the University of Urbino for the inaugural AoIR Flashpoint Symposium, our new initiative that highlights important current issues in Internet research through one-day, concentrated events. This year’s symposium operates under the title “Under the Radar: Private Groups, Locked Platforms, and Ephemeral Contents.”

The first keynote at the AoIR Flashpoint Symposium is by Crystal Abidin, whose focus is on Internet celebrities. There are a number of different types of such celebrities, from well-recognised global celebrities to more niche micro-celebrities who are known mainly to a specific subculture. These people cannot be identified from their engagement metrics alone …

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Snurb — Saturday 13 October 2018 04:50

Embedded Advertising in Beauty Vlogging

Blogs and Blogging | Streaming Media | AoIR 2018 |

I missed most of the first talk in the post-lunch panel at AoIR 2018, but here we go with Sophie Bishop’s paper on sponsored content on YouTube, in the context of beauty vloggers. Fans of these vloggers generally understand that such content is often commercially sponsored and supported in some form; they are very active in policing vloggers’ behaviours, establishing appropriate boundaries of authenticity in this space.

Such boundary-setting takes place in a range of online fora away from YouTube itself; here, fans critique their influencers (sometimes quite harshly) and discuss the limitations and implications of commercial sponsorship …

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Snurb — Thursday 11 October 2018 23:47

The Use of YouTube and Other Platforms in Russian Oppositional Activism

Politics | Blogs and Blogging | Social Media | AoIR 2018 |

The next speaker at AoIR 2018 is Mariëlle Wijermars. She continues our focus on the recent Russian election, and shifts our attention to banned presidential candidate Alexey Navalny and the role of YouTube in his campaign and related political activism.

Russians have used a range of platforms for political activism in recent years, including (in roughly chronological order) LiveJournal, VKontakte, Facebook, Twitter, YouTube, Instagram, and Telegram; this is also driven in part by the rapid expansion in Internet regulation in the wake of some of the earlier protest movements. Russia enforced a ‘bloggers’ …

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Snurb — Monday 24 September 2018 16:12

Presenting Gatewatching and News Curation at Media@Sydney

Politics | Gatewatching and Citizen Journalism | Journalism | Industrial Journalism | Blogs and Blogging | Social Media | Twitter | ARC Future Fellowship | Journalism beyond the Crisis (ARC Discovery) |

A month ago I was able to present the themes of my latest book Gatewatching and News Curation at the University of Sydney, as part of its Media@Sydney series of talks – my sincere thanks to Francesco Bailo, Gerard Goggin, and everyone else who made this possible. The M@S team also posted video and audio recordings of the talk, which I’m sharing below; in case the presentation is difficult to make out in the video, I’ve also included the slides themselves.

Speaking on the day of Australia’s latest partyroom spill for the Prime Ministership, this was a timely opportunity to …

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Snurb — Monday 24 September 2018 15:57

Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere (Media@Sydney 2018)

Politics | Gatewatching and Citizen Journalism | Journalism | Industrial Journalism | Blogs and Blogging | Social Media | Twitter | ARC Future Fellowship | Journalism beyond the Crisis (ARC Discovery) | Conferences |

Media@Sydney 2018

Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere

Axel Bruns

  • 24 Aug. 2018 – Media@Sydney 2018, Sydney
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Snurb — Friday 20 July 2018 00:22

The Digital Mediation of Legitimacy Conflicts

Politics | Blogs and Blogging | Social Media | SM&S 2018 |

The third speaker in this Social Media & Society 2018 session is Lea Stahel, who begins with the story of two Muslim schoolkids in a Swiss school, who refused to shake the hand of their female teacher for cultural reasons. This was settled quickly within the school itself, but was raised again out of context by online media coverage some three months after the event, demonstrating how non-mediated and mediated contexts can diverge in the digital age.

There is a perception of legitimacy at the macro-level that influences particular publics’ judgments and actions, and that is affected in turn by …

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Snurb — Saturday 10 March 2018 15:29

Social Media, Habitual Gatewatching, and the News Industry

Gatewatching and Citizen Journalism | Journalism | Industrial Journalism | Blogs and Blogging | Social Media | Twitter | ARC Future Fellowship | Journalism beyond the Crisis (ARC Discovery) | Conferences |

A few weeks ago I visited Israel to present a keynote at the inaugural Haifa-LINKS Symposium on Content Producers. The keynote draws on my new book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere, and focusses especially on the news industry’s responses to the growing role that gatewatching and newssharing via social media play in the dissemination of news and related journalistic content. The presentation slides are below.

Following the initial scepticism about (and, in some cases, belligerent dismissal of) social media as a new channel for journalistic activity – a response that mirrors past …

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Recent Work

Presentations and Talks

Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Books, Papers, Articles

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Opinion and Press

Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Creative Work

Brightest before Dawn (CD, 2011)

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Lecture Series


Gatewatching and News Curation: The Lecture Series

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