The final presenter in this ECREA 2016 session is Jakob Bjur, whose interest is in the media measurement of media work. There is now plenty of work on audience measurement systems, and also a growing wave of criticism of these systems: such systems are viewed as capturing audience labour, but with very one-dimensional metrics that generate measurement currencies that are very far removed from actual audiencing practices.
These systems have generated market-wide conventions for benchmarking media performance and trading audiences between media organisations and other stakeholders (such as advertisers) – which also means that more complex audiences that cannot easily …











