Now that the Australian federal parliament’s Joint Select Committee on Social Media and Australian Society has commenced its hearings, the question of Australian policy towards social media platforms has gained in prominence yet again. The Select Committee is conducting a somewhat poorly defined, multi-issue inquiry into several loosely linked topics, and part of its focus is on the future of Australia’s News Media Bargaining Code (NMBC) – a policy which seeks to redirect some of the substantial revenues that digital media platforms generate from online advertising to the nation’s financially struggling, often unprofitable news publishers.
There are some serious issues …