The next speaker in this session at the 2026 International Communication Association conference in Cape Town is Lingyan Ma, whose interest is in self-censorship. Visibility on social media for Douyin content creators in China is both reward and risk: visibility provides legitimacy and creates labour and income opportunities, but this also comes with safety risks which are managed by self-censorship.
Creators translate layered constraints into routine production decisions and identity work; this is done through various strategies. These respond to governance cues, engage in interpretive learning and adaptive performance, and thereby produce and present a platform-compatible self. Visibility incentives create …











