"Das Internet zwischen egalitärer Teilhabe und ökonomischer Vermachtung", Zentrum für Medien und Interaktivität, Justus-Liebig-Universität Gießen (24-25 Oct. 2008)
I haven't yet had a chance to note my latest two book chapters on produsage here - both in German, and following on from conferences in Germany which I spoke at in 2008 and 2009:
The reader Prosumer Revisited, from the Prosumer Revisited conference which I attended earlier this year, contains my chapter "Vom Prosumenten zum Produtzer", which argues that the 'prosumer' is no longer a useful term to describe the changes in participation and content creation which are occurring today, and provides a concise overview of produsage, or Produtzung, as an alternative. Probably a little more clearly than I did in my conference presentation itself!
Blogs und Bürgerjournalismus: öffentliches Nachrichtenforum oder Startpunkt für neue politische Bewegungen?
Axel Bruns
24 Oct. 2008 - "Das Internet zwischen egalitärer Teilhabe und ökonomischer Vermachtung", Zentrum für Medien und Interaktivität, Justus-Liebig-Universität Gießen
Blogs, die sich mit politischen Ereignissen befassen, werden zumeist als neue, von Bürgern in Selbstverantwortung betriebene Alternativen zum traditionellen Journalismus dargestellt. Internetnutzer aktieren hier nicht mehr allein in einer Rolle als Informationsabrufer, sondern beteiligen sich in mehr oder weniger großem Umfang als Produzenten von Inhalten - insgesamt also in einer Mischrolle, die als 'Produtzer' (engl. produser) umschrieben werden kann.
Gießen. We're in the afternoon session of the Gießen conference now (and I will need to run out a little early from here, in order to catch my train back to Hannover in the evening). The keynote speaker is Adam Arvidsson, whose interest is in what he calls the ethical economy (an online book of the same title is being released next week). Session chair Jörn Lamla introduces the session by referring to the German Website Ciao.de, a consumer-driven product discussion and rating Website (perhaps similar to sites like Epinions the English-speaking world) which is operated by a PR company - a kind of commercialisation of culture and a culturisation of commerce at the same time.
Gießen. My own keynote at this Web 2.0 and politics conference here in Gießen is next, in a session which discusses the possible impact of blogs, citizen journalism, and other forms of online political participation on wider political processes. My own thoughts as presented here build to some extent on the article I published in Information Polity earlier this year, and also draw on recent Australian examples (the role of Possums Pollytics in the Australian election campaign of 2007, and the new GetUp! project Project Democracy). I've posted the slides below, and will add the audio when I can the audio is now online, too.
Gießen. I've made the trip to a very cold and foggy Gießen in central Germany for a conference on what could be loosely described as the political dimensions of Web 2.0: "Das Internet zwischen egalitärer Teilhabe und ökonomischer Vermachtung". I'll be speaking later this morning, but we begin with a keynote by Karl-Heinz Ladeur. All of this will be in German, so blogging it in English will make for an interesting experience...
He begns by pointing out that new media are understood first through the paradigms of the old - TV dramas were filmed theatre, TV news were a reading-out of print news. The same is true for media law; it tends to transfer and tinker with old approaches in order to deal with new media, more or less successfully. This also foregrounds the individual, and places the medium as a means for the individual to communicate - which is not necessarily inappropriate, but takes focus away from the development of independent, indigenous principles in new media forms. (Another example is how long it has taken for arts publics to be treated differently - e.g. in terms of decency and pornography - from other publics. The juridical treatment of political publics is a further example here, as is the treatment of the private matters of celebrities.)
