Cardiff.
The next speakers at Future of Journalism 2009 are Maria Grafström and Karolina Windell, whose interest is in business news and the portrayal of corporate images as influenced by the relationship between media and business, with bloggers throw in as another complication. This is connected also with research into the idea of corporate social responsibility (CSR), which has become better-known in recent years especially as a result of being promoted by the media.
The way the media have portrayed specific corporations is changing as a result; corporations are framed in different ways depending on whether a CSR perspective is included or not. To understand such different portrayal it is necessary to understand the production of business news, too, and to investigate the sources for different articles. Blogs now play a growing role in this context, and the study presented here especially examined articles about blogs in the business press (print, online, radio) as well as interviewing and surveying business journalists in Sweden.