The final session on this first day of the AANZCA 2025 conference starts with my QUT colleague Shir Weinbrand, whose focus is on the emergence of AI Overviews in Google Search. These are a relatively new addition which fundamentally changes how search engines work: they provide an AI-generated synthesis of search results rather than pointing users to the search results themselves.
How are these changes being framed; how are different actors describing these changes – Google itself, technology journalists, and SEO marketers? This study engaged in computational concept mapping of the discourses around AI Overviews between May 2024 and May …











