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Produsage Communities

Snurb — Wednesday 12 October 2011 10:13

Multi-Level, Multi-Method Analysis of Communication Processes

Politics | Produsage Communities | Social Media Network Mapping | AoIR 2011 |

Seattle.
The final speaker in this session at AoIR 2011 is Amoshaun Toft, who is looking at three cases of multilevel communication networks: action against homelessness, a direct action tent city for homeless people, and the building of a new jail which would be likely to hold many homeless locked up for minor misdemeanours.

Politics is the struggle over meaning, and such meaning is relational and contingent. People contest meaning through political action by connecting discourses. Issues organise social action, in specific discursive fields, in particular organisational fields, or through issue industries focussed on given issue areas.

New media technologies …

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Snurb — Wednesday 12 October 2011 10:12

How MoveOn-Style Advocacy Works

Politics | Produsage Communities | Internet Technologies |

Seattle.
The next speaker at AoIR 2011 is Dave Karpf, examining the MoveOn effect. There are two robust findings around Internet politics in the U.S.: the idea of organising without organisations is well established, and the re-emergence of political elites in mass activities online. A third level which has been largely ignored, however, is the organisational level of politics: organising with different organisations.

The labour protests in Wisconsin provide an interesting example for this. What happened here was a rapid cooperation by Net-root organisations, from MoveOn through political blogs and fundraising sites to community Websites. All of them are …

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Snurb — Wednesday 12 October 2011 08:10

Creating and Marketing Transmedia Stories

Produsage Communities | Internet Technologies | Creative Industries | AoIR 2011 | Movies | Television |

Seattle.
The first keynote at AoIR 2011 is by Mike Monello (who was also the producer of the Blair Witch Project). He begins by noting the importance of team collaboration, and says that Blair Witch emerged as a completely organic process involving its principal creators. The filmmakers wanted the dialogue to be completely improvised, and so created a deep mythology for the Blair Witch story; some of the (very realistic) clips recorded for the film were then broadcast on TV, and audiences were encouraged to go to the online community Split Screen to discuss whether what they’d seen was …

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Snurb — Tuesday 20 September 2011 06:52

Ad Hoc Innovation by Users of Social Networks: The Case of Twitter (CSI 2011)

Produsage Communities | Produsage in Business | Social Media | Social Media Network Mapping | New Media and Public Communication (ARC Discovery) | Crisis Communication | Twitter | Challenge Social Innovation 2011 |

Challenge Social Innovation 2011 conference (CSI 2011)

Ad Hoc Innovation by Users of Social Networks: The Case of Twitter

Axel Bruns

  • 19 September 2011 – Challenge Social Innovation 2011 conference, Vienna
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Snurb — Tuesday 20 September 2011 00:32

Using Social Media for Social Innovation

Produsage Communities | Social Media | Challenge Social Innovation 2011 |

Vienna.
The final speaker in this session at Challenge Social Innovation is Ricard Ruiz de Querol, who begins by noting the major social challenges we currently face; in addition, we also have some very major social media platforms – his interest is in the overlap and connection between them. A third element is the realm of social innovation, which intersects both areas.

Social media is an umbrella term for a wide range of possible tools, platforms, and practices; even individual platforms like Twitter sustain a universe of applications and practices. Where do we start? How can and do developments – …

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Snurb — Monday 19 September 2011 23:57

A Manifesto for Social Innovation Using Social Media

Produsage Communities | Social Media | Challenge Social Innovation 2011 |

Vienna.
The next speakers at Challenge Social Innovation are Christoph Kaletka, Ricard Ruiz de Querol, and Bastian Pelka, who are presenting nothing short of a manifesto for social media and social innovation. Social media, Bastian starts, are not a technology, but a specific form of using existing technology: a social innovation. Social media is an umbrella term for a rapidly growing set of practices and platforms, which are based around the core innovation of user-generated content as a new social routine.

Social media, then, describe a new communication pattern (a paradigm shift in communication), which replaces finished communicative processes …

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Snurb — Monday 19 September 2011 23:10

Commercial Approaches to User Collaboration

Produsers and Produsage | Produsage Communities | Produsage in Business | Challenge Social Innovation 2011 |

Vienna.
The next speaker at Challenge Social Innovation is Heidemarie Hanekop, whose focus is on user collaboration with companies. First, of course, such collaborations are importantly enabled by the Web, which makes a broad base of new knowledge publicly available and thereby enables new forms of information sharing and collaboration. This can happen with and without the help of commercial interests – from Wikipedia and open source to Facebook and YouTube.

Such new collaborative spaces are clearly attractive to users, which has also led to the involvement of companies in this space. But user collaboration stands in sharp contrast …

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Snurb — Monday 19 September 2011 22:49

User-Led Innovation: The Case of Crytek

Produsers and Produsage | Produsage Communities | Online Games | Produsage in Business | Challenge Social Innovation 2011 |

Vienna.
The next speaker at Challenge Social Innovation is Birgit Blättel-Mink, who focusses on the case of German games developer Crytek (which developed Far Cry, Crysis, and other games), based in Frankfurt, which engages with its users as innovators. The company has some 600 employees distributed across five international studios and two distribution centres; its core product is the Cry games engine.

Crytek’s user community includes casual gamers (on social networks), hardcore gamers (in the Crytek Mycrisis community and other online communities), and modders who generate modified games modules and take part in various specialist communities. Casual gamers …

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Snurb — Tuesday 17 May 2011 17:29

Using Social Media for Effective Communication (CRCA 2011)

Produsage Communities | Smart Services CRC | Twitter | Social Media | Conferences |

CRCA 2011

Using Social Media for Effective Communication

Axel Bruns

  • 17 May 2011 – Cooperative Research Centres Association conference, Brisbane
Using Social Media for Effective Communication