The next session at ASMC14 is about social media and TV, and Donatella Selva is the first presenter, examining social TV in the Italian context. Television remains the main source of information for the Italian population, while some 44% of people use Facebook and some 10% are using Twitter. However, Twitter is also an elite medium attracting especially influential users, including journalists and celebrities.
Clear definitions of social TV are difficult. 'Hard' definitions focus on the technology, while 'soft' definitions point to the use of social media alongside television. It is also possible to distinguish between mere access, participation …











