The next speaker at AoIR 2015 is Sikana Tanupabrungsun, whose focus is on the use of Twitter by gubernatorial candidates in 36 state elections across the United States in 2014. The focus here is on @mentioning between candidates, and the analysis was conducted using automated content analysis approaches. This found that the most frequent mode of address was to attack other candidates.
Online campaigns have been studied for several years, and a general finding is that incumbents employ more position-taking strategies, while challengers operate more often in attack mode. This may play out on Twitter slightly differently because of the …











