The post-lunch session at the SEASON 2026 conference in Hamburg starts with a paper by Thao Laavunen, who begins by noting the changing information sourcing practices from traditional business information sources via search engines to new digital and AI-enhanced sources today. This provides immediate access to substantial information quantities, new opportunities to identify markets and solve problems, and greater decision-making independence in business.
But greater access to information isn’t equal to better decision-making: the evaluation of the quality and relevance of sources is still critical, of course, and information overload, credibility uncertainties, algorithmic and commercial shaping of information provision, and …












