Singapore.
The final presentation in this ICA 2010 session is by James Katz, who describes the various theories outlined here as lenses for understanding reality; he adds to this the contribution of cognitive sciences as a useful set of tools. He also notes the Western, educated, industrialised, rich, and developed (WEIRD) nations focus of much research - which does not translate well to the study of the use of mobile telephony in developing nations, for example. There is also a mentalist and positivist orientation here which attempts to work out what takes place in people's brains, and to find a 'scientific' statistical breakdown of factors influencing people's behaviours.