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The next ECREA 2012 speakers are Hallvard Moe and Anders Larsson, who compare social media use in the Swedish, Norwegian, and Danish elections. They begin by noting that social media, and specific platforms, are deeply integrated with each other and with the wider mediasphere, and that this raises questions over the genres of use for each of these platforms, and the key actors which emerge in each case.

The three countries examined by the project are similar in their political systems and structures, and the project examined the use of Twitter during their campaigns; in particular, it explored the use …

The next speaker in our ECREA 2012 panel is Eli Skogerbø, whose focus is on the use of social media in last year's local election campaign in Norway. Eli begins by pointing to Prime Minister Jens Stoltenberg's personal Facebook page, which shares a substantial amount also of his private activities; such uses of social media by politicians have become relatively well-established by now.

Social media have become quite integrated into political communication processes, then, but how are such tools generally used – especially during campaigns? Eli's project examined the Facebook and Twitter profiles of some 32 leading candidates of the …

The next paper at ECREA 2012 is presented by Jean-Marc Francony, who shifts our attention to the French presidential election and begins by noting the difficult process of shuttling between data analysis and theory-development in the context of political uses of social media. His approach is to consider the election as a media event, and the research builds on some 2 million tweets from the socialist primaries and the French presidential election. Specific live media events during this time were also investigated.

This research considers the Twittersphere as connecting individuals, organisations, and live events. The data include time-specific materials as …

Day two at ECREA 2012 starts with a panel on political communication using social media which I've had a hand in organising, and the panel begins with our paper on Twitter in the recent Queensland state elections. The slides are below – audio to follow... is also available now.

Political Networks on Twitter: Tweeting the Queensland State Election from Axel Bruns

The next speaker at ECREA 2012 is Sonia González Molina, whose interest is in the use of social media by the Catalan Road Service, the main source of official road information in Catalunya. She interviewed the responsible communication officers and analysed the organisation's Twitter and YouTube accounts as well as corporate documents.

Digital technology was introduced to the organisation in the 1990s, in order to enhance public communicate and develop new information services. This represents a process of convergence, and specifically enabled a greater amount of dialogue communication which – ideally – connects the organisation and its audiences, enables it …

The next speaker at ECREA 2012 is Didem Ozkul, whose interest is in understanding people's sense of place in an era of mobile communication. Mobile technologies liberate their users from place, but also afford a form of attachment and dependence on physical location; we become dependent on global positioning to locate ourselves in physical space.

Space is displayed as locations on smartphone screens, or used as a point of reference for directions; mobile technologies affect our processes of memory and meaning-making. This change can be investigated through concept mapping, which also highlights the difficulties people have in expressing their understandings …

The next speaker at ECREA 2012 is Frauke Behrendt, whose interest is in the use of mobile media for sharing bike riding information as generated by electrically assisted bikes. Such bikes are now also being introduced into the UK, and Frauke's research in Brighton is interested in using mobile media to monitor the use of such bikes and enable riders to provide feedback. Brighton is a useful test case as the hilly and windy environment means that electrical assistance for pushbikes is especially welcome.

This is a thoroughly interdisciplinary project, involving media studies, transport research, computer science, and other disciplines …

Finally in this ECREA 2012 session, we move on to Anne Mette Thorhauge, whose interest is in using mobile technologies to collect data about people's everyday lives. This involves log data, but also combines it with other information, such as semi-structured interviews, diaries, audiovisual recordings, and many more, and may be used to map patterns of work, leisure, transport, and so on.

Our lives – and particularly, our mobile devices – leave traces which we may be aware of, but which leave important clues for understanding society. In studying these, we combine automatically generated data with sel-reported information; some of …

The next session at ECREA 2012 starts with my colleague Tim Highfield, presenting a paper on the Tour de France on Twitter which was co-authored with Stephen Harrington and myself. My notes on the session are below ; slides and audio will follow later. Tim's slides and audio.

The Tour is a global media event with a substantial social media audiences, and is watched for the sporting action, as an act of sports fandom, as well as as a media event in its own right …

The final speaker in this ECREA 2012 session is Peter Lunt, who notes that Habermas was initially especially attracted to the diverse and disorganised nature of the early formations of the public sphere, before the massification of the mass media. How are these institutionalised forms of mass media going to respond to the transformation of the contemporary media environment, then, which returns the mediasphere to a more complex, diverse, disorganised state, then? How can the BBC, for example, be repositioned if the excitement of where the public is has escaped from traditional institutional spaces, even online.

Traditional public service broadcasting …