The next speaker at "Compromised Data" this afternoon is Asta Zelenkauskaite, who notes the increasing interweaving of social and mainstream media; based on the properties of 'big data' it therefore becomes important to explore how users engage with mass media and cross-media contexts. How relevant are 'big data' to the mass communication field?
Traditional media outlets have been mainly focussing on a quasi-passive engagement with media content, while social media now offer a two-way interaction by providing back channel functionality. Mass media content, user-generated content, and user interactions' digital imprints are coming together to shape this cross-media environment. …