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The next speaker at ECREA 2014 is Kristin van Damme, whose interest is in the news media repertoire used by audiences. Audience activities across multiple platforms are a challenge to news publishers, which in Flanders have begun to introduce a unified Media ID audience tracking system across multiple news sites; this covers the entire Flemish news ecosystem.

To prepare this, Kristin surveyed almost 1000 Flemish news users to explore their willingness to utilise such a system – this explored their news repertoires as well as their use of existing login options. The study also explored multiple market introduction approaches to …

Up next at ECREA 2014 is Tim Groot Komelink, who shifts our focus to the quantification of news usage practices through the news organisations' emerging online readership monitoring practices. This builds on services such a Google Analytics, and user monitoring of this kind has also led to the development of news content genres such as clickbait, and of 'news' operators specialising in such content.

So what are the motives, considerations, and experiences involved in browsing the news? The project engaged in sensory ethnography with some 56 news users to explore this. Dominant factors governing whether users clicked on links …

The final session at ECREA 2014 today starts with Irene Costera Meijer, whose interest is in the changing patterns of news consumption – from consumption in fixed places and at fixed times through the customisation of news and the active contribution to the news to the foregrounding of the social experience of news. Research into these changes has largely been based on survey or diary research, or on Web metrics.

How may be able to further examine such changes over a longer period of time, though? The project engaged in a ten-year programme of multi-mode investigations that focussed on exploring …

The final speaker in this ECREA 2014 session is Scott Eldridge, whose interest is in the role of rumour and gossip as 'pre-news'. Rumour is institutionally unfounded, and is not part of the discourse of journalistic products – but it is a kind of reality-testing especially when insufficient verified facts are available.

Rumour is the intervention of the unauthorised voice within the flow of information, then. It is a perishable commodity, and historically the development of formal news reporting is a process of sequestering rumour to a handful of defined categories (letters to the editor, comments, vox pops) that are …

The next presenter at ECREA 2014 is Marcel Broersma, who begins by flagging Robbie Williams's recent livetweeting of the birth of his child: such tweets were also used widely by the mainstream news media, of course. This demonstrates the emerging role of Twitter as a newsbeat for journalists, who now frequently quote from tweets in their articles.

This is especially prominent for celebrity tweets, and in a sense empowers these celebrities to manage their public personae without losing control of their privates lives. For journalists and news organisations this is interesting as celebrit sells papers, but it also changes the …

The next speakers at ECREA 2014 are Vadim Hladík and Vaclav Štetka, whose interest is in the intersections of social media and journalism in the Czech Republic. What has emerged is a hybrid media system, impacting on organisational setups and routines; on the use of social media as sources (with distinct patterns during breaking news and everyday routine, respectively); and on intermedia agenda-setting processes.

Twitter, for example, has become a kind of newsbeat for journalism: a rich and easy resource for news content, and a tool that allows sources to maintain better control of their messages, as tweets are …

The next ECREA 2014 speaker is my Norwegian project partner Eli Skogerbø, whose interest is in the connections between journalists and politicians on Twitter. How do journalists connect with politicians on Twitter; how do politicians respond to being approached on Twitter?

The project focussed especially on the timeframe around the 2013 Norwegian election. During this time, journalists' activities varied widely; one political journalist was very highly active (producing some 9,000 tweets over the course of one year), while the average level of Twitter activity across journalists was a great deal lower.

For the most part, the journalists' …

The next ECREA 2014 session begins with Henrik Bødker, whose interest is in the sharing of news via social media. This is a process of social filtering, which has been seen variously as a positive filtering for relevance or a negative creation of filter bubbles. At any rate, such filtering happens through news talk or informal commentary, and this sharing is an integral part of making meaning from the news as it has happened through other interpersonal communication modes for a long time.

Such practices are pointing out worthwhile stories to read, and in doing so already suggest frames through …

The final speaker in this session at ECREA 2014 is Christian Pentzold, whose focus is on the discussions around the 2013 affair about the use of protesters' mobile phone data by police in Saxony. There is a discursive social construction of the term 'big data', and different frames of big data have emerged so far.

Transmedia discourse is combining a number of different conceptualisations, and this enables a number of different analytical perspectives and approaches; the speed of the dynamic reconfiguration of these different modes also affects how analysis may proceed.

How can we use slower analytic methods to make …

The next speaker at ECREA 2014 is Frederic Guerrero-Solé, whose focus is on big data on Twitter. Few people know at this point what 'big data' actually means; what discourse about big data are we constructing here? So is big data just a marketing concept? The uses of big data in social networks have largely shaped our understanding of the big data concept; is there therefore a common discourse about big data at least in a social network such as Twitter?

Frederic's project gathered some 400,000 tweets mentioning the term big data or the hashtag #bigdata, and explored …