The next session at ECREA 2016 starts with Eli Skogerbø, whose interest is in the personalisation of political campaigning through social media. But what do we mean by this term? What are the dynamics of personalisation across different party-political systems?
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Social media give politicians an independent, unedited arena for communicating politics. Individual politicians can use such platforms for getting more direct attention, at the expense of their groups or parties. The same is true in political journalism, however, where there is also a growing focus on individual politicians over their parties – so the idea of personalisation has been …