The next speaker in this session at the 2026 Association of Internet Researchers conference in Mexico City is Sally Tuomola, whose interest is in the produsage activities of Finnish news influencers on YouTube, Instagram, and Spotify. Her project engaged in semi-structured thematic interviews with 20 such influencers across the political spectrum, combined with digital trace data. These were chosen based on their self-presentation as correcting and countering mainstream journalism.
News influencers have been understood as doing boundary work in the journalistic field, critiquing or threatening mainstream journalism and positioning themselves as peripheral actors with distinct personas. Such news influencers engage …












