The next speaker in this session at the AANZCA 2025 conference is Edward Hurcombe, whose focus is also on news in the 2025 Australian federal election. News consumption is now increasingly fragmented, with a growing number of younger voters no longer engaging with mainstream, legacy media; influencers were therefore invited to the 2025 budget lockdown, and PM Anthony Albanese appeared on influencer Abbie Chatfield’s podcast.
How was the election covered across traditional and social media news outlets in Australia, then? How do they imagine their audiences? Data were gathered from ABC News, The Age, The Guardian, news.com.au, and …
I’ll present in the first paper session at the AANZCA 2025 conference, but we start with Kevin Tan, whose focus is on digital media strategies and voter engagement during the 2025 elections in Singapore and Australia. There is continued strong investment in digital communication by political parties, but in Australia in 2025 record ad spending coincided with declining digital engagement; in Singapore, opposition parties enjoyed strong digital momentum but this did not translate into editorial success.
Online attention tells one story, then, but the ballot box tells quite another: online signals are not reliable predictors of election outcomes. What exactly …
For my last conference of the year, I’ve made the short trip up to the Sunshine Coast to attend the AANZCA 2025 conference. I’ll present some work later today, but we start with a keynote by the great Karin Wahl-Jorgensen, who begins by introducing the idea of boutique media, as a new form of small-scale news organisations that responds to the decline of mainstream news media.
Boutique media represent a form of post-industrial journalism: as existing news organisations lose revenue and market share, the industry itself is changing substantially; this creative destruction leads to a restructuring of every organisational aspect …
And the ZeMKI 20th anniversary conference in Bremen ends with a final keynote, by Alenda Chang. She shifts our focus to gaming, as explored from an environmental media studies perspective. Media have become more than passive vessels through which we contemplate the world; they also act upon the world, much as we do.
Game worlds have plenty to tell us about ecological relations, and structure many of the environments that we encounter on our devices; they are also entwined with such environments through augmented reality and other new features. So, the bifurcation between the textual analysis of games and studies …
The next speaker in this session at the ZeMKI 20th anniversary conference in Bremen is Scott Ellis, whose focus is on online expressions of heteronormativity. The US has a problem with young male suicide, for instance, and this is often a problem related to evolving masculine identities and sexualities; men are forming new types of bonds with each other, but this also leads to slurs from others.
Can straight men be gatekeepers of inclusive environments, then: this may redefine sex and aggravate (mediatised) heteronormativity, and results in many confused questions and positions about American masculinity. In turn, this is affecting …
The next session at the ZeMKI 20th anniversary conference in Bremen starts with Alessia Pensabene’s paper on feminist content creators on Instagram in Italy, and the way they are redefining political engagement for the digital age. These creators are usually not traditional activists, but ordinary users who have gained a large number of followers on Instagram and discuss feminist topics from personal experience – as women, as mothers, as survivors of gender-based violence.
Some such creators have more followers than official accounts of feminist organisations; this also affords them considerable influence as promoters of feminist books and other content, participants …
The final speaker in this session at the ZeMKI 20th anniversary conference in Bremen is Thomas Steinmaurer, addressing the dynamics of AI technocultures. He begins by highlighting the critical role of communication in engagements with AI: communicative AI has increasingly inserted itself into human-machine relationships, and AI appears now predominantly also in the form of artificial communication.
This has resulted in new information search routines and an erosion of information competences; it leads to a hidden anthropomorphisation of technology, and produces uncertainties in epistemic verification practices. Commercialisation is a key dynamic of such developments, led by dominant platform providers, and …
The next speakers in this session at the ZeMKI 20th anniversary conference in Bremen are Udo Göttlich and Felix Krell, whose focus is on interaction and representation in digital media use. Interaction theory has traditionally focussed on social interactions in offline worlds between co-present social actors, coordinating and negotiating their shared social situation, but this does not apply directly to online social interactions where there is no physical co-presence; such theory has been translated to such environments by emphasising shared the affect and intensity of online interactions, and considerations of temporality and immediacy.
Differences between synchronous and asynchronous interactions, and …
The next speaker in this session at the ZeMKI 20th anniversary conference in Bremen is Johanna Wahl, whose interest is in visual political communication on social media. How do the mediatisation and circulation of political images reshape protest forms; how can hybrid and algorithmically conditioned protest practices be analysed through their online visual representation?
Johanna focusses here on protest as a communicative action, and posting, sharing, liking online translates this to the digital environment. Images are important to this: they are embedded into digital media environments that shape communication and meaning, and protest collectives are therefore also increasingly focussing on …
The post-lunch session at the ZeMKI 20th anniversary conference in Bremen that I’m attending is on digital publics, and starts with Maria Grub and Antonia Wurm, focussing on Twitch as a platform for political discussion in Germany. Twitch, of course, is usually known as a gaming platform which enables people to livestream their gaming sessions while viewers communicate in real-time through a live chat. This can also be monetised, with streamers making money and gaining access to early game releases.
However, users also encounter political content on the platform, at least incidentally; this seems to especially favour right-wing content, and …
