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The next speaker in this IAMCR 2024 session is Yuan Zeng, whose interest is in the tactical uses of social media and their platform affordances by young people in China. This is especially against the backdrop of the ‘zero-COVID’ lockdown in China in 2022.

Young people use digital media on a daily basis to make sense of public issues; especially so during the COVID-19 pandemic. In China, this takes place within a digital authoritarian context that places individual user agency in relation to platform providers and the authoritarian state; this affects their digital media repertoire, their engagement with platform affordances …

The post-lunch session at IAMCR 2024 starts with the great Susan Grantham, whose focus is on the use of TikTok by Queensland state politicians in the lead-up to the October 2024 election. Even in spite of moves to ban TikTok in government departments and at the federal level for security reasons, candidates have been active on TikTok, and have been using it to build an ‘authentic’ personal brand – which requires immediacy, consistency, and ordinariness.

This study examined the posts made by the leading Queensland political candidates fir their performance features, topics, and use of humour; it found that all …

The final speaker in this IAMCR 2024 session is my excellent QUT colleague Tariq Choucair, presenting our work on the discussions of the 2022 Qatar World Cup by online football communities (slides are below). This draws on the theory of third spaces: primarily apolitical spaces where political talk can emerge and often takes place in a more congenial, respectful manner. This means they have democratic potential: discussion there may be able to avoid political disagreement and the avoidance of political talk.

We apply this concept to the case of the Qatar World Cup, which was highly controversial for the Qatari …

The next speaker in this IAMCR 2024 session is Kenton Wilkinson, whose interest is the presence of biracial couples and mixed-race families in US television advertising. Such diversity is becoming a new flashpoint in current culture wars in the country.

There is a long history of such culture wars in the US, but they have ramped up much further in recent years. In Texas, where Kenton is based, this has been especially pronounced, not least also in the aftermath of the COVID-19 pandemic; the current Texas governor Greg Abbott has been at the forefront of implementing a number of especially …

The next speaker in this IAMCR 2024 session is Hong Li, whose interest is in ‘grey actors’ in online public opinion. The case study here is the ‘Internet water army’: a group of users who are paid to post online comments on Chinese social media platforms in order to promote vested interests. This is an astroturfing effort for public relations and media manipulation, and has become a major social media industry in China.

Such users are ‘grey actors’ who manipulate public opinion; they cannot be easily distinguished from ordinary users since they often are ordinary users making some money on …

The next speaker in this IAMCR 2024 session is Nazira Bairbek, whose focus is on the impact of the Russian invasion of Ukraine on Kazakhstan; some Russian users in Kazakhstan responded to the invasion by asking Putin to annex Kazakhstan as well, for instance, while many Kazakh people took the side of Ukraine and feared Russian aggression against their own country.

This reflects the complicated post-colonial nature of many post-Soviet nations; they have fought for their independence from Russian influence since 1991, but maintain close relationships with Russia, and some people in these countries believe that they cannot survive without …

The next speaker in this IAMCR 2024 session is Caixie Tu, whose interest is in Hong Kong residents’ discussions about government ordinances on social media. The key question here is who speaks out on social media, and for what reasons.

Users’ cognitive responses can mediate such processes; this may include news attention, news knowledge, information elaboration, and other aspects, and engagement with heterogeneous information sources may be especially important. Individuals’ issue involvement, which may be value-relevant or outcome-relevant, may also affect their level of engagement in such debates.

How do the two types of issue involvement mediate the influence of …

The next session at IAMCR 2024 starts with Svetlana Bodrunova, who introduces a methodological focus in the study of topic evolution in user talk on social media platforms. Key to this is the use of artificial intelligence tools.

Deliberative public communication research tends to remain strongly influenced by Habermasian normativity, but this is not necessarily very productive. It ignores the right of participants not to be deliberative, and therefore fails to fully understand the phenomenon of dissonant public spheres, or the cumulative nature of public discussion. We need to better understand how opinions accumulate online.

Big data approaches are central …

And the final speaker in this IAMCR 2024 session is Liu Youmeng, whose interest is also in the impact of social media on affective polarisation in the Chinese public sphere. Indeed, high-choice media environments may generally increase affective polarisation, and selective exposure to pro-attitudinal content may have a significant role to play here. Individuals’ perceptions about the underlying opinion climate may also affect this, however.

The project examined this through a representative nationwide survey of some 1,300 participants in China, assessing affective polarisation through a feeling thermometer and pro- and counter-attitudinal content exposure through self-reporting.

The results show that counter-attitudinal …

The next speaker in this session at IAMCR 2024 is Yuan Zhong, whose interest is in the impact of social media affordances on polarisation. This addresses the lack of cross-platform studies on polarisation in platforms, as well as the lack of work on non-western political contexts; the project therefore examines five controversial debates on three Chinese social media platforms.

Polarisation mechanisms include inclusiveness (involving all affected individuals), justification (through sufficient arguments and reasoning), and responsiveness (exposure to heterogeneous viewpoints), while platform affordances like entry barriers, content capacity, social networks, and interactional feedback in turn affect the presence and impact of …