The next paper at ECREA 2016 is presented by Christoph Neuberger, whose focus is on the dynamic relationship between journalism and its audiences. He points out that the complexity of communication has increased with the range of options for communication that have now emerged in online contexts.
There are three main causes for this: first, journalism is now a thoroughly multichannel form of communication, involving conventional offline and online media as well as social media channels that operate in parallel. Second, social media, in particular, are multifunctional, and journalists as well as ordinary users are using them for a variety …











