Leuven.
The first paper session at EuroITV 2009 starts with Nils Walravens, whose focus is on the past, present,and future of HDTV in Europe. In Europe, only 20% of users currently own HD-ready screens, and only 5% view HD content at this point (so surprisingly, Australia seems to be ahead on this point - a sign of its growing prosperity over the past decade?).
HD emerged first in Japan, as a new analogue standard that was incompatible with existing TV standards; in Europe, HDTV was seen in the late 80s and early 90s as a lifeline for the television industry (struggling at the time), and there was a drive towards developing its own standards (which failed, due to poor policy decisions). European development failed to consult effectively within and beyond the industry; terrestrial transmission was impossible, not least because signal quality was poor; the standard remained analogue, not digital; and prototype devices were ugly and extremely expensive. And of course there was no attractive content which would drive user adoption. HDTV was translated as 'high-deficit television' as a result...











