The third paper in this session at the IAMCR 2025 conference in Singapore is by Yishen Zhao, exploring inter generational differences in algorithmic perceptions, with a particular focus on low-carbon technologies. Climate change is now an urgent crisis, but different generations respond to climate issues in very different ways – including through their social media uses.
This study builds on the theory of planned behaviour, which suggests that social media use might influence low-carbon intentions; and on patterns of algorithm appreciation and algorithm aversion in social media use, which may also affect social media activity patterns. In combination, these provide …











