Well, after all that, the final ECREA 2014 session starts with Nele Heise, whose project examined conceptions of the audience at German news media. There are increasing forms of audience participation at German news sites, but only a minority of users regularly engage with such media. Do such features represent an interactive illusion?
The project used online surveys, interviews with journalists and audience members, and analyses of journalistic content. It found notable differences in the percentage of non-users across the different formats: the print services saw more engagement. This may also be due to their own outreach activities to users …











