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Snurb — Sunday 19 October 2025 03:20

Studying the 2025 Australian Federal Election Debates in a Fragmented Social Media Landscape

Politics | Elections | Polarisation | Journalism | Industrial Journalism | Social Media | Facebook | Practice Mapping | Streaming Media | AoIR 2025 | Liveblog |

I presented the next paper at the AoIR 2025 conference, presenting the reflections of a large QUT team on how we might study election discussions across a wide range of social media platforms in the increasingly fragmented online platform environment. Here are our slides:

researching-cross-platform-campaigning-in-the-2025-australian-federal-electionfrom Axel Bruns
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Snurb — Sunday 19 October 2025 03:10

Content Flows between Talkshows and TikTok in the 2025 German Federal Election

Politics | Elections | Polarisation | Journalism | Social Media | Streaming Media | AoIR 2025 | Liveblog |

The next session at the AoIR 2025 conference is on online election debates, and starts with the great Felix Victor Münch, focussing on the 2025 German federal election. His focus here is especially on the role of TikTok during that election – how is this affecting electoral campaigning and public debate? TikTok itself has recently acted against some problematic practices during a range of elections, in fact.

There is some correlation, in fact, between TikTok engagement with Left Party posts and voting intention for the party over the final stages of the election campaign, but such patterns should not be …

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Snurb — Sunday 19 October 2025 00:00

Discourse Alliances for an against Nuclear Power in Australian Political Debate and News Coverage

Politics | Government | Polarisation | Journalism | Industrial Journalism | AoIR 2025 | Liveblog |

The third speaker in this session at the AoIR 2025 conference is my QUT colleague Carly Lubicz-Zaorski, whose focus is on the dynamics of division and delay in Australian climate and energy discussions. Australia has had a long history of ‘climate wars’ over the appropriate climate policy; during the last election, the conservative opposition pushed for a nuclear energy initiative in part as a means to delay the transition towards renewable energies, for example.

Australians’ understanding of climate change and of the current energy mix is generally limited, and there is considerable opposition especially on the conservative side to net …

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Snurb — Thursday 16 October 2025 23:16

Challenges in Using LLMs for Frame Analysis of News Coverage

Politics | Polarisation | Journalism | Industrial Journalism | Artificial Intelligence | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 | Liveblog |

The next speaker in this panel at the AoIR 2025 conference is my QUT colleague Laura Vodden, presenting her work on exploring LLM-assisted frame analysis of news coverage. This focusses here especially on Australian climate activism news coverage. The first challenge here, of course, is to understand framing, which usually includes a problem definition, suggested causes, proposed solutions, blame attribution, and and addressee for the solution. Such framing frequently occurs in news reporting.

Laura’s slides are here:

aoir2025_llm_assisted_frame_analysis-pptxfrom LauraVodden

Frame analysis is a difficult and labour-intensive task, however; it requires critical engagement with complex material, and human coding is …

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Snurb — Thursday 16 October 2025 08:45

Internet Research as a Form of Resistance

Politics | Government | Polarisation | Journalism | ‘Fake News’ | Internet Technologies | 'Big Data' | Artificial Intelligence | Social Media | AoIR 2025 | Liveblog |

It’s that time of the year, and I’ve made my annual pilgrimage to the annual conference of the Association of Internet Researchers (AoIR), the single most important highlight of the academic year. This year we’re in Niterói, Rio de Janeiro, and after the local welcomes we start the conference proper with a keynote by the great Marie Santini from NetLab at the Federal University of Rio de Janeiro, who is also a genuine Niterói local. She begins by revisiting the timeline of Internet studies: we have now reached a moment of great rupture (the theme of this year’s conference) …

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Snurb — Wednesday 15 October 2025 03:58

A Quick Update along the Way: New Presentations and Publications

Politics | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Search Engines | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Publications | AoIR 2025 | ZeMKI 2025 |

After my stops in Brussels, Aarhus, Hamburg, and Bergen I'm now on the Brazilian leg of this conference journey, having already visited Belo Horizonte and Porto Alegre for satellite symposia before the AoIR 2025 conference proper begins tomorrow. Here are some updates from those events, and slides for my presentations.

In Belo Horizonte I presented a keynote at the colloquium “Perspectives on Public Spheres and the Network of Publics”, outlining my current thinking on what has replaced 'the' public sphere; the slides are here:

Axel Bruns. “From 'the' Public Sphere to a Network of …

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Snurb — Wednesday 15 October 2025 03:03

Tracking Shifts in Discursive Alliances: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Tracking Shifts in Discursive Alliances: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping

Axel Bruns

  • 18 Oct. 2025 – Paper by Axel Bruns, Carly Lubicz-Zaorski, Tariq Choucair, Laura Vodden, and Ehsan Dehghan, presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:54

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election

Axel Bruns

  • 18 Oct. 2025 – Paper by Axel Bruns, Samantha Vilkins, Katherine M. FitzGerald, Tariq Choucair, Daniel Angus, Caroline Gardam, Kunal Chand, Laura Vodden, Klaus Groebner, Katharina Esau, Carly Lubicz-Zaorski, and Ehsan Dehghan, presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:46

Destructive Polarisation in Climate Debates: An Exploration Using the Practice Mapping Approach (UFRGS 2025)

Politics | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Conferences |

UFRGS 2025

Destructive Polarisation in Climate Debates: An Exploration Using the Practice Mapping Approach

Axel Bruns

  • 9 Oct. 2025 – Keynote presented at the AoIR 2025 satellite event "Disinformation, Social Media Platforms, and the Climate Crisis" at the Universidade Federal do Rio Grande do Sul, Porto Alegre

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:39

From “the” Public Sphere to a Network of Publics: Rethinking Contemporary Public Communication Spaces (UFMG 2025)

Politics | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Echo Chambers and Filter Bubbles | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Conferences |

UFMG 2025

From “the” Public Sphere to a Network of Publics: Rethinking Contemporary Public Communication Spaces

Axel Bruns

  • 6 Oct. 2025 – Keynote presented at the colloquium "Perspectives on Public Spheres and the Network of Publics" at the Universidade Federal de Minas Gerais, Belo Horizonte

Presentation Slides

» continue reading...

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Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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