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Do Partisanship Strength and Political Involvement Predict Incidental News Exposure?

Snurb — Saturday 6 June 2026 01:54
Politics | Polarisation | Journalism | Industrial Journalism | Social Media | ICA 2026 | Liveblog |

The next speaker in this session at the 2026 International Communication Association conference in Cape Town is Sreerupa Sanyal. Her focus is on incidental news exposure on social media platforms and its relationship to the strength of individual partisanship and political involvement.

Questions then are how partisanship strength influences political involvement, how political involvement affects incidental news exposure, and how both partisanship strength and political involvement affects incidental news exposure. This was tested through a multi-wave panel survey of some 500 respondents.

Partisanship strength did not predict political involvement; political involvement did predict higher incidental exposure; and strong partisans did report higher incidental exposure over time.

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