My colleague Justin Brow is next; he's been involved in the development of Sticky.net.au and is a researcher in the QUT Institute for Creative Industries and Innovation (iCi). He begins with a brief introduction to the economic role of the creative industries - some 140,000 people are working directly in the CI in Australia, but the focus of CI analysis is now shifting from the production of creative outputs themselves to creative industries' input into other industries; some 160,000 people in Australia work in creative occupations within other industries. A further 150,000 people work in managerial and administrative roles related to the CI, establishing a 'creative trident' of occupations and contributing some $21billion to Australian GDP (this is set to double in the coming years).
