The next speaker in this high-density session at the 2026 International Communication Association conference in Cape Town is Sujin Yoon, whose focus is on group polarisation. Her particular interest is in opinion and structural convergence, and she begins by noting the limitations of studying such convergence in experimental settings; work with observational data is required here, therefore.
Group polarisation means a convergence of groups towards their dominant views; this also conditions Intra-group and inter-group interactions. Emotional factors such as anger and pride can affect this.
The present study examines this for the r/conservative and r/democrats subreddits, over six months in …
I am exceptionally pleased to announce the release of 










