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Uses of Twitter during Major Events

Singapore.
Finally in this ICA 2010 session we move to Yvette Wohn, talking about how people tweet about TV. When TV was first introduced, it was seen as a social medium, as families gathered around it to watch; later, it was seen as creating a social gap, as enabling people to disengage from reality, as increasing individualism, and (when multiple TVs in the same home became more commonplace) as fragmenting families.

Today, people watch more TV than ever - now also online, on mobiles, and on timeshift devices. At the same time, TV use may be becoming more social again - echoing some of the early commercial attempts to introduce greater immediate social dimensions for television by adding a (telephone, online, ...) social backchannel to the television set or media device: today, it is social media that are adding that backchannel.

Communication Styles on Twitter

Singapore.
The next speaker at ICA 2010 is Chih-Hui Lai, whose focus is on the Facebook newsfeed, the Twitter feed, and similar feeds as social awareness streams (SAS) - consisting of messages which are public or semi-public, short and consumed in streams, and transmitted through articulated networks that structure communication. Twitter is a typical example for this, and his is what the study focussed on.

Twitter and Facebook newsfeeds are quite similar in style, in fact - both offer a kind of phatic communion, a communicative means of opening communication and maintaining relationships. This is also shown in the inclusion of emoticons and other elements. At the same time, the strength of SAS also lies in their use for quick information sharing - and while most research focusses on the use of such SAS for special events (crises, political developments, etc.), the phatic elements are just as important.

Social Media Responses to the Virginia Tech Shooting

Singapore.
The next ICA 2010 speakers are Deanna and Timothy Sellnow, whose focus is on the use of social media in crisis events - here, the 2007 Virginia Tech massacre. Such events are cosmology episodes, where understanding is lost, and people ask where am I, what happened, and who can help me understand what happened. They need to rebuild understanding through the process of sensemaking - and this moment of cosmology must be dissected to reduce uncertainty. Social media - especially Facebook - had a prominent role in this.

Comments on South Korean Politicians' Profiles on Cyworld

Singapore.
The next speaker in this session at ICA 2010 is Se Jung Park, whose focus is on the use of the Korean social networking site Cyworld by politicians. South Korea is a leading country for Internet access, of course, but sites like Facebook and Twitter are not very popular; YouTube, in fact, is partially censored. So, Cyworld is the main space for social networking - including for politicians.

The present study examined the comments left on the Cyworld 'mini-hompys' of Korean politicians during April 2008 and June 2009; from the total number, some 200 comments from each politician's space were randomly selected, and a semantic sentiment analysis was then conducted. There were obvious spikes in commenting during the recent mass protests against the reintroduction of US beef imports.

Hypercoordination in a Post-Convergence Environment

Singapore.
The next speaker at ICA 2010 is Emil Bakke, whose interest is especially in the mobile uses of Facebook in a post-convergence environment. What drives convergence, presumably, are the users, not just the techological possibilities, but what are the processes here? Emil notes that people operate in clusters of technology, and this depends also on the context of use.

Technology clusters, especially, really matter: users and non-users operate in a multiple media environment (accessing services through various devices, but not necessarily with great awareness of the features of the various technologies and media features available to them); any single communication technology will have diminished importance because of a user-driven environment; and technological affordances and user preferences intersect in various ways.

Beyond the Active/Passive Media Dichotomy

Singapore.
The next speaker at ICA 2010 is Roger Cooper, who introduces the distinction between uses and gratifications (audiences are active and goal-directed, motivated to satisfy needs via media; analysis is on an individual level) and stuctural theories (audiences are passive and constrained, bound by availability, access, scheduling, and awareness of media - mainly TV - content; analysis is on the macro level).

There is a need to integrate both approaches, but how? First, nobody is simply active or passive - everyone is both, to varying degrees in various situations. Also, convergence weakens the influence of structure in the way it's been traditionally thought of; there is an abundance of media choices, and more control over them - media users increasingly employ search, ratings, links, and other ways of accessing content; they continue to function within constraints of time, cost, and access.

Understanding Sociability in Social Network Sites

Singapore.
The next session panel at ICA 2010, on post-convergence, starts with Zizi Papacharissi, whose focus is on sociability on social network sites. She begins by noting questions over whether social networking makes people more or less social; in reality, however, social media are simply integrated into media habits overall. Also, there is a question over whether these new media are more or less social than others - again, in reality, all media are social. Finally, are these online places more or less social? Perhaps the real answer is that online spaces and achitectures have specific social affordances.

Facebook in Norway

Singapore.
Our CCI roundtable on methodological challenges and cultural science was next in this pre-conference at ICA 2010, but we were presenting from my laptop so I couldn't blog it... Skipping to the first of the post-lunch sessions instead, we're starting Knut Arne Futsaeter, whose focus is on the growth of Facebook in Norway as a process of diffusion. Norway is a world leader in Internet access (at some 92% of the population), and Facebook is one of the most popular social media sites (with a market penetration of 50%).

Researching Transmedia TV Consumption through Online Diaries

Singapore.
The next speaker at this ICA 2010 pre-conference is Nele Simons, whose focus is on the reception side of the emerging 'TV 2.0'. The two constituent trends here are digitisation (detaching TV content from the TV screen) and convergence (leading to cross- and transmedia forms) - so what does it mean today to engage with a TV series; how may we study it?

We need to reconsider our methodological approaches - one approach, which Nele explored, is a semi-structured, online TV diary that helps researchers understand audience members' viewing practices, with online follow-up and in-depth interviews. The semi-structured diary included categories such as watching episodes of a series (in whatever format), consuming media-related extras), consuming other extras, producing related content, and communicating about the TV series.

Fansubbing in China as a Form of Produsage

Hong Kong.
The final speaker in this session at The Internet Turning 40 is Donna Chu, who highlights the different forms of content creation which are emerging in Web 2.0 environments as the nature of production and consumption is shifting. Does this mean that users are empowered or exploited in this environment? What forms of civic participation are possible here?

Some of these questions are not new, but continue similar discussions in the area of fandom - fans have been creating content for a very long time, and have now simply moved online to share that content. Fans mobilise in support for discontinued TV shows, create petitions to save characters which are to be dumped from TV shows, etc. TV fans who participate in this way, though, are also contributing free labour to these TV shows, and could be seen as being exploited.

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