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Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship)

ARC Laureate Fellowship, 2022-26

Some Recent Videos on Polarisation, Misinformation, and Related Topics

The past few months have been quite busy with conferences and events, so here’s a quick update on what I’ve been up to recently. I’ll start here with a handful of videos from recent events – more on my recent and upcoming conference papers, journal articles, and book chapters in subsequent posts…

First, in May I was delighted to participate in a three-part series on “Future-Proofing the Public Sphere”, hosted by the Centre for Deliberative Democracy & Global Governance and the News & Media Research Centre at the University of Canberra, and the Digital Media Research Centre at QUT, where I work, which featured separate public talks from my fellow Australian Laureate Fellow John Dryzek from the University of Canberra and me and then put us in conversation in a final event. While we’re coming from different fields, our perspectives on current issues were remarkably aligned, so this was a very fruitful exchange, and I’m very thankful to my Canberra colleagues for initiating this series of events. In the original order of presentations, here are the videos of our talks.

 

I began the series on 2 May 2023 with my talk “The Filter in Our (?) Heads: Digital Media and Polarisation”, outlining the overall motivations for and agenda of my current Australian Laureate Fellowship project:

Axel Bruns. “The Filter in Our (?) Heads: Digital Media and Polarisation.” First presentation in the Future-Proofing the Public Sphere series, Brisbane / Canberra, 2 May 2023.

A Few More Updates before the End of the Year

As the year and my Guest Professorship here at the Institut für Kommunikationswissenschaft und Medienforschung (IKMZ) at the University of Zürich are coming to an end, here are a handful of final updates hot of the presses.

First, I’m very happy to say that at article about the Russian propaganda organ RT’s audiences on Facebook has just been published in Information, Communication & Society. This was a difficult piece of research not least because it involved coding data in six languages, but I’m delighted to say that we managed to find native speakers of all those languages (Russian, English, Spanish, French, Arabic, and German) in-house at the QUT Digital Media Research Centre. My sincere thanks especially to my excellent colleague Sofya Glazunova for leading this project.

Sofya Glazunova, Axel Bruns, Edward Hurcombe, Sílvia X. Montaña-Niño, Souleymane Coulibaly, and Abdul K. Obeid. “Soft Power, Sharp Power? Exploring RT’s Dual Role in Russia’s Diplomatic Toolkit.Information, Communication & Society, 21 Dec. 2022. DOI: 10.1080/1369118X.2022.2155485.

Just a few days earlier, a new article about the social media amplification of articles in The Conversation that referred to preprint content relating to the COVID-19 pandemic also came out, in Media International Australia. But I have to stress that I only had limited involvement with this work – most of the heavy lifting was done by DMRC Visiting Scholar Alice Fleerackers (usually of Simon Fraser University) and my DMRC colleague Michelle Riedlinger.

Alice Fleerackers, Michelle Riedlinger, Axel Bruns, and Jean Burgess. “Academic Explanatory Journalism and Emerging COVID-19 Science: How Social Media Accounts Amplify The Conversation’s Preprint Coverage.Media International Australia, 19 Dec. 2022. DOI: 10.1177/1329878X221145022.

A few months ago my colleague Aljosha Karim Schapals and I also published a new article in Media and Communication that explores how journalists have perceived and reacted to the challenge of ‘fake news’. This was based on Aljosha’s extensive interviews with newsworkers in Australia, the UK, and Germany, and provides some fascinating insights into the journalistic mindset in relation to this critical challenge.

A Few More Presentations from ECREA 2022

After the excitement of the ECREA 2022 conference proper, my colleagues Sofya Glazunova, Dan Angus and I attended a further post-conference on Digital Media and Information Disorders that was organised by the excellent Anja Bechmann and her team, where we presented a number of papers.

First, Dan presented a paper on behalf of first author Edward Hurcombe on the way that Facebook’s owner Meta shapes the public perception of mis- and disinformation through its statements via the Facebook Newsroom, the platform’s main public relations outlet:

In a parallel session that morning, I presented a paper led by Aljosha Karim Schapals on the way that journalists perceive the challenge of ‘fake news’ rhetoric as a delegitimising force. This work has now also been published in an article in the journal Media and Communication:

Talking Polarisation in Stavanger

If it’s Thursday, this must be Stavanger, and the Norwegian Media Researcher Conference. I’m here on the invitation of the excellent organisers Helle Sjøvaag and Raul Ferrer-Conill to present the opening keynote, which broadly outlines the agenda of my Australian Laureate Fellowship and aims to move us beyond seeking easy explanations for the apparent rise in polarisation merely in technological changes (“it’s social media’s fault”; “we’re all in echo chambers and filter bubbles”), and to instead explore research approaches that enable us to understand why hyperpartisans are so willing to engage with and share deeply polarised views that even they might be aware are far removed from any objective truth.

Here are the slides from my presentation:

A Busy End to the Year

As you are reading this, I’m probably in Zürich. Or in Stavanger. Aarhus. Hamburg. Dublin. Passau. Berlin. Vienna. The last few months of 2022 are going to be very busy.

But first things first: since the start of September, I’ve been in Zürich, on a semester-long guest professorship at the Institut für Kommunikationswissenschaft und Medienforschung (IKMZ) at the University of Zürich. We’d originally started planning this in 2019, but COVID-19 and the associated border closures put paid to that idea, and my hosts here have been able to keep the idea alive until now – so here I finally am. My stay here also involves a couple of teaching roles: I’m teaching an undergraduate course that builds on my 2018 book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere (and I’m hoping to make those lecture recordings available publicly at some point, in case they’re of use in other teaching) and a Masters seminar that explores the many concepts for what has now replaced ‘the’ public sphere (and I’m hoping to convert those ideas and discussions into some new writing eventually, too). Plus, there are plenty of opportunities for future collaborations between the IKMZ and my home institution, the QUT Digital Media Research Centre.

But while I’m here in the centre of Europe I’m also taking the opportunity to connect with a number of key colleagues and communities in my field. Next week, on 13-14 October 2022, I’ll be at the Norwegian Media Research Conference in Stavanger, where I’ve been invited to present one of the keynotes and will outline some of the ideas that are also animating my current Australian Laureate Fellowship project on the drivers and dynamics of partisanship and polarisation.

Polarisation and Partisanship: A Research Agenda for My Australian Laureate Fellowship

In July 2021, I was exceptionally honoured to be awarded an Australian Laureate Fellowship: a five-year, A$3.5 million research grant that represents the highest level of individual recognition by the Australian Research Council (ARC). Laureate Fellowships are exceedingly rare – no more than 17 are awarded each year, and they go very predominantly to the Science, Technology, Engineering, and Mathematics (STEM) disciplines; indeed, as far as I can tell, mine was the first awarded to a researcher from the Media and Communication field in the 13 years of the scheme’s existence.

Most importantly, the Laureate Fellowship enables me to build a team of four Postdoctoral Research Associates (five-year, full-time postdoctoral positions) and four PhD researchers (three-year PhD scholarships) starting in early 2022, plus another four PhD positions to follow mid-project, in 2024. The whole team will be based with me and our excellent community of research staff and students at the QUT Digital Media Research Centre in Brisbane, Australia. If these positions are of interest to you, read on (and if you know of others who might be interested, please share this information with them)…

Commencing formally in February 2022, my Laureate project addresses the drivers and dynamics of partisanship and polarisation in online communication. It continues a trajectory of recent work that began with my 2018 book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere, which in turn sparked the 2019 book Are Filter Bubbles Real? that examined in some more detail whether there was any evidence for the claims that ‘filter bubbles’ and ‘echo chambers’ were increasingly enclosing us all in ideologically pure information environments on digital and social media platforms. (Spoiler: there wasn’t.)

I ended that book with a call to action: if the problem wasn’t simply technological (‘social media create filter bubbles’), then what is driving the increase in hyperpartisanship and polarisation that we seem to be experiencing in many countries around the world? Indeed, stepping back a little further  from that premise, is polarisation actually increasing? Can we use digital trace data to assess this, and systematically compare such assessments over time (to measure the speed of change) and across national contexts (to examine whether some political and media systems are more resilient than others)?

I’ve also outlined my path towards these questions, and the Laureate Fellowship, in my recent QUTeX talk during the ADM+S News & Media Symposium – I hope this provides a useful introduction to these concerns, and overview of my research agenda from here (there’s also a follow-up post on the QUTeX blog):

Coming Up: QUT DMRC Digital Publics Symposium (17 Nov. 2021)

In the Digital Media Research Centre at Queensland University of Technology, I lead the Digital Publics programme – a growing collective of researchers who study the role of mainstream and social media as spaces for public communication. Over the past few years, this has necessarily required a particular focus on the dark sides of online communication, from the role of social, fringe, and mainstream media in the dissemination of mis- and disinformation and conspiracy theories through the continuing transformation of the journalism industry to the problematic role of platform operators in shaping the environments for public communication. And these are just the major themes of my own work – my excellent colleagues in the Digital Publics programme are exploring an even broader and more diverse range of research agendas.

To present a detailed overview of our current work, we are presenting a one-day Digital Publics Symposium on 17 November 2021, under the general heading of Information Disorders. Opening with a keynote by renowned disinformation researcher Kate Starbird from the University of Washington, the Symposium features research by DMRC researchers covering a wide range of current concerns, from large-scale studies of the dissemination of ‘fake news’ content on major social media platforms to detailed forensic analysis of specific issues and events, and from innovative computational methods for the analysis of problematic communicative patterns to in-depth conceptual considerations of possible responses to such information disorders.

If you’re able to join us in Brisbane for the Symposium, we would love to welcome you at QUT; for everyone else, we invite you to follow the proceedings and engage with the discussion through out livestream of the event. Click on the image below to find out more about the Symposium, to see the event programme, and to register as an online or in-person attendee:

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