The post-lunch session at the Future of Journalism 2023 conference that I’m attending is on platforms, and begins with Sherine Conyers. Her focus is on newsroom metrics, and she conducted an ethnography of networked digital newsrooms in Australia with a particular focus on their metrics tools. Her focus here is on two case studies which illuminate platformisation at work .

I am presenting the next paper in this ECREA PolCom 2023 conference, providing a brief overview of our Laureate Fellowship project on the drivers and dynamics of polarisation and partisanship. Here are the slides:

Continuing with the round-up of recent activity I began in my last few posts (covering new articles, new conference presentations, new research videos, and my lecture series on Gatewatching and News Curation), here’s an update on a few other writings and presentations for a more general audience.

Facebook News Ban Redux

Perhaps most timely of these, paradoxically, is the oldest: in October 2022 I was interviewed by Canadian legal scholar Michael Geist on his long-running Law Bytes podcast, about Canada’s proposed C-18 bill that is modelled closely on Australia’s controversial News Media Bargaining Code. In Australia, the NMBC resulted in Facebook blocking Australian users from accessing or posting any news on its platform for over a week, before a compromise that strongly favoured Facebook was found – and as I write this, the same is happening in Canada. I spoke to Michael about Australia’s long and tortured path towards and through the news ban, and shared our findings on what happened on Facebook during the Australian news ban (in short: live continued as usual, proving Facebook’s point that news matters a lot less to the platform than policy-makers might have thought):

Social Media Campaigning on the Voice Referendum

In other current events, my QUT Digital Media Research Centre colleagues and I have also begun to track the social media campaigns surrounding Australia’s referendum on an Indigenous Voice to Parliament, which will be held in the final quarter of 2023. We’re still at an early stage of the campaign, of course, but already the PoliDashboard project (which our colleagues at the Social Media Lab at Toronto Metropolitan University have kindly extended to cover Australia) is picking up on the intensified advertising on Facebook and Instagram, and so is our Australian Ad Observatory operated by the Centre for Automated Decision-Making and Society (ADM+S). Together with my colleague Dan Angus, I published an overview of our observations to date in The Guardian recently; subsequently, I also appeared on the Centre for Responsible Technology’s Burning Platforms podcast:

Now that the ICA 2023 and IAMCR 2023 conferences are over and I’m back in Brisbane with a little time before the next round of conferences (ECREA PolCom in Berlin in August, Future of Journalism in Cardiff in September, and AoIR in Philadelphia in October), I’m finally finding some time to update this blog with some new publications as well – in addition to the various conference presentations and papers I already shared in previous posts.

First, I’m really pleased to have published a conceptual article in a special issue of the Communication Theory journal that was edited by Mike Schäfer and Mark Eisenegger. Here, I’m returning to my long-standing interest in dragging public sphere theory kicking and screaming into the digital age, by outlining a number of the fundamental building blocks of the network of publics that has become our everyday reality, and identifying some of the empirical approaches we may use to study those building blocks and their interrelationships in situ. Written in late 2022, many of the examples I use to illustrate these approaches are still drawn from waning social media platforms like Twitter and Facebook, so one of the next challenges for our field will need to be to translate these approaches to new and emerging online platforms – and that will certainly also be an important aspect of my work over the coming years.

Axel Bruns. “From ‘the’ Public Sphere to a Network of Publics: Towards an Empirically Founded Model of Contemporary Public Communication Spaces.” Communication Theory, June 2023. DOI: 10.1093/ct/qtad007.

The final speaker in this AoIR 2022 session is Sebastián Lehuedé, whose focus is on data governance in astronomical data, with particular focus on the astronomical installations in the Atacama desert in Chile. The Atacama now hosts a large number of such observatories (often run by US and EU organisations), due to its remoteness; they produce some 16.5 petabytes of data per year, and the Atacama has been described as the Silicon Valley of data science.

The next speaker in this AoIR 2022 session is Paula Helm, presenting on data colonialism. She begins by contextualising this work as emerging from a computer science project designed to build a new social media platform called WeNet that sought to encourage the diversity of user networks in order to combat the (myth of) ‘filter bubbles’. But in order to encourage diversity, such a platform actually needs substantial amounts of data about its users.

The next session at AoIR 2022 is on data infrastructures, and begins with Jonas Breuer, whose interest is in data protection in smart cities. Smart cities collect a substantial volume of often personal data all of the time, and the implementation of these data technologies needs to be thought through carefully; this project explored these issues through data walks in Belgian cities.

The final paper in this AoIR 2022 session is presented by my colleague Dan Angus, who shifts our focus to patterns of advertising in the 2022 Australian federal election. The slides are below, too. There are a number of tools for the analysis of online political advertising that have started to emerge in recent times, exploring for instance ad spending, audience targetting, and political messaging. But we need more data from the platforms and develop further tools to do this kind of work at scale and discover dodgy activities. This is also critical for journalists, and academic collaborations with journalists.